BD · 11 hours ago
Senior Global Marketing Manager, Specimen Management
Franklin Lakes, NJ
Full-time
Onsite
Mid, Senior Level
3+ years expBD is one of the largest global medical technology companies in the world. They are seeking a Senior Global Marketing Manager to shape the strategic direction and financial performance of their Arterial Blood Gas Syringe portfolio, collaborating with cross-functional partners to ensure commercial success.
Health CareMedical DeviceTechnical Support
Responsibilities
Develop and implement marketing and product strategies to drive innovation and growth, including analyzing market and customer insights, identifying new product opportunities, optimizing the portfolio, launching new products, managing product lifecycles, and forecasting pricing strategies
Define and implement product strategy, multi-generational product roadmaps, development priorities, and release planning
Develop and implement worldwide marketing plans, encompassing clinical studies, advertising, promotions, sales tools, public relations, public policy, and seminars
Develop a global sales and marketing plan that defines market development, marketing activities, promotions strategies, and related objectives
Develop competitive strategies through competitive intelligence and market analysis
Support new product development as the marketing core team member, accountable for completing respective marketing deliverables
Effectively partner and collaborate with regional marketing, sales, R&D, Clinical Scientific Affairs, Business Development, and other functions to ensure comprehensive marketing and product strategy execution
Adhere to all company policies, procedures, and business ethics codes, ensuring they are communicated and implemented within the team
Support additional marketing efforts as required by the platform team
Travel required (25%)
Qualification
Required
Bachelor's degree required with a focus in business, science, marketing, or healthcare preferred
Minimum 3-5 years of product marketing or upstream marketing experience required
Develop and implement marketing and product strategies to drive innovation and growth, including analyzing market and customer insights, identifying new product opportunities, optimizing the portfolio, launching new products, managing product lifecycles, and forecasting pricing strategies
Define and implement product strategy, multi-generational product roadmaps, development priorities, and release planning
Develop and implement worldwide marketing plans, encompassing clinical studies, advertising, promotions, sales tools, public relations, public policy, and seminars
Develop a global sales and marketing plan that defines market development, marketing activities, promotions strategies, and related objectives
Develop competitive strategies through competitive intelligence and market analysis
Support new product development as the marketing core team member, accountable for completing respective marketing deliverables
Effectively partner and collaborate with regional marketing, sales, R&D, Clinical Scientific Affairs, Business Development, and other functions to ensure comprehensive marketing and product strategy execution
Adhere to all company policies, procedures, and business ethics codes, ensuring they are communicated and implemented within the team
Support additional marketing efforts as required by the platform team
Travel required (25%)
Highly self-motivated, execution and results-focused leader with the ability to thrive in a fast-paced environment and shape the strategic direction of the business
Strong action-orientation with the ability to effectively prioritize and multi-task to balance diverse business needs
Strong customer orientation with the ability to effectively understand unmet needs by customer to inform a solid fact base and strategic focus of the business
Excellent communication, interpersonal, and persuasion skills; the ability to understand and communicate effectively with individuals from a broad range of business and technical subject areas and an ability to influence and inspire these groups to achieve program objectives
Resourceful problem solver who illustrates a logical rationale for recommendations
An ability to have a consistent, positive, motivating influence on the performance of those individuals with whom they work
Preferred
MBA with a concentration in marketing, strategy, or finance is preferred
Experience in new product development and product launch preferred
Healthcare industry experience (Medical Device, Diagnostic or Life Science Industry) is highly preferred
Benefits
Annual Bonus
Standard LTI
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short-term disability coverage
Long-term disability insurance
Long-term care with life insurance
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management program
Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid Parental Leave
Support for fertility, birthing, postpartum, and age-related hormonal changes
Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave
Company
BD helps advance clinical therapy with the process for patients and health care providers with innovative technology services and solutions.
10001+ employees
H1B Sponsorship
BD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (66)
2022 (4)
2021 (3)
Funding
Current Stage
Public CompanyTotal Funding
$540MKey Investors
Steris
2023-08-02Post Ipo Equity· $540M
1962-04-23IPO
Leadership Team
Tom Polen
Chairman, CEO and President
Richard Byrd
Executive Vice President and President Interventional Segment
Recent News
2026-01-22
Medical Device Network
2026-01-22
Company data provided by crunchbase