United Flow Technologies (UFT) · 1 hour ago
Director of Sales Performance - East Coast Region
United Flow Technologies is a platform established to invest in the municipal and industrial water and wastewater market. The Director of Sales Performance will support multiple representative firms and work closely with Regional Presidents and sales leaders to enhance seller effectiveness and drive strategic commercial initiatives for long-term growth.
Information Services
Responsibilities
Provide ongoing coaching through ride-alongs, joint customer calls, and account reviews
Build individualized development plans for sellers
Reinforce best practices for both short-cycle and long-cycle project selling
Support the execution of key commercial initiatives designed to expand market presence, strengthen customer relationships, and increase revenue opportunities
Partner with regional leadership to align sales teams with strategic priorities, including market development, customer expansion, and organizational growth initiatives
Ensure visibility, communication, and field adoption of assigned commercial priorities
Ensure consistent use of the UFT Standard Sales Process across all Eastern rep firms
Reinforce required weekly, monthly, and annual sales activities tied to pipeline development, territory planning, and long-term opportunity management
Drive accurate and consistent use of CRM/ERP systems for forecasting, opportunity tracking, and reporting
Lead the regional onboarding process for all new sellers
Deliver training on UFT product pillars, customer segments, selling behaviors, and Eastern Region market dynamics
Track onboarding milestones and continuously improve ramp-time effectiveness
Partner with Regional Presidents and sales managers to evaluate territory structure, customer engagement, and growth opportunities
Review pipeline trends, forecast accuracy, and performance analytics to inform decision-making
Share field insights with senior leadership regarding risks, opportunities, and emerging needs
Build strong, trust-based relationships with sellers and managers across the Eastern Region
Promote a culture of accountability, collaboration, and continuous improvement
Influence without authority across a multi-company structure
Qualification
Required
7+ years of sales experience in water/wastewater, industrial equipment, or technical sales
Demonstrated success coaching or leading sales professionals
Strong understanding of municipal/industrial procurement and long-cycle project sales
Excellent communication, facilitation, and interpersonal skills
Ability to travel regionally 50–70%
Preferred
Experience in a rep-firm or multi-company model
Background in sales enablement, sales training, or sales operations
CRM/ERP proficiency and comfort with sales analytics
Experience supporting commercial integration during organizational growth or acquisitions
Benefits
Potential for a yearly performance bonus
Company
United Flow Technologies (UFT)
UFT is an integrated platform focused on delivering products and technical solutions to water environment professionals, including sophisticated engineers and operators in the water and wastewater industry.
Funding
Current Stage
Late StageTotal Funding
unknown2025-12-08Acquired
Recent News
Dallas Innovates
2025-12-24
2025-12-15
Company data provided by crunchbase