Beam · 10 hours ago
Senior Manager, TikTok Shop/Affiliate
Austin, Texas Metropolitan Area
Full-time
Hybrid
Senior Level
5+ years expBeam is one of the fastest-growing wellness brands in the U.S., and they are seeking a Senior Manager of TikTok Shop and Affiliate to enhance their TikTok presence. The role involves building and executing strategies for TikTok Shop ads, managing affiliate programs, and scaling relationships with creators to boost direct-to-consumer sales.
CannabisConsumer GoodsFitnessWellness
Responsibilities
Manage TikTok Shop Strategy: Build and scale the end-to-end strategy for TikTok Shop, including product listings, promotions, and live shopping events
Drive TikTok Shop Ads & Campaigns: Lead the execution of TikTok Shop ads (LSA and VSA) and integrated campaigns to drive profitable customer acquisition and maximize GMV
Scale the TikTok Shop Affiliate Program: Identify, recruit, and manage a high-volume network of TikTok Shop affiliates to drive consistent revenue through creator-led content
Own Creator Partnerships: Source and negotiate with top-tier and emerging TikTok creators to produce content that converts specifically for Shop
Analyze & Optimize: Create frameworks to track ROI, optimize spend across ads and affiliates, and provide data-driven insights to improve performance
Innovate & Lead: Stay ahead of TikTok Shop trends and algorithm shifts, laying the foundation for a scalable program that can eventually grow into a full team
Qualification
Required
5+ years of experience in influencer or performance marketing, with at least 2+ years specifically focused on TikTok Shop and TikTok ads
Proven track record of scaling TikTok Shop revenue and managing complex affiliate programs at a DTC brand
Deep understanding of the TikTok Shop Seller Center, TikTok Ads Manager, and creator marketplace
Highly analytical—you measure success in ROI, GMV, and conversion rates
Creative and trend-savvy—able to spot content styles that drive 'TikTok Made Me Buy It' behavior
Based in NYC or Boston and eager to work in a fast-paced, hybrid startup environment
Benefits
Fully covered medical benefits
Unlimited PTO
401k with up to 4% match
"Work from Anywhere" bank
Wellness stipend for health & fitness
Commuter benefits
Company
Beam
On a mission to revolutionize your rituals, from day to night. • Dream Powder for sleep • Core for all-day health
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$10MKey Investors
C2 VenturesObvious Ventures
2021-02-09Series A· $5M
2019-10-22Seed· $5M
Leadership Team
Kevin Moran
Co-Founder
Matt Lombardi
Co-Founder
Company data provided by crunchbase