U.S. Coast Guard Academy Alumni Association · 3 days ago
Digital Engagement & Marketing Specialist
New London, CT
Full-time
Onsite
Entry Level
1+ years expThe United States Coast Guard Academy Alumni Association (USCGAAA) seeks a creative communications professional for the position of Digital Engagement and Marketing Specialist. This role is responsible for online outreach through storytelling, brand building, asset creation, and digital engagement to enhance virtual engagement opportunities and execute a detailed digital marketing strategy.
Military
Hiring Manager
Tara King Clark
Responsibilities
Craft compelling written, graphic, and digital communications through interviews, photography, organization of information, and research for use in media articles, newsletters, website, social media, and advertising materials for internal and external audiences
Create original video content for use on website and social media channels
Use Adobe Creative Suite and Canva to design graphics, email headers, banners and infographics and edit photos as needed for all channels, including interactive digital design
Oversee production of a monthly eNewsletter focused on Academy news
Assist Senior Director of Communications & Marketing with planning and executing social media strategy on Facebook, Instagram, and LinkedIn to grow the social media presence and engagement among alumni and donors
Monitor and respond accordingly to and with followers and other accounts to further drive engagement
Support the Association’s podcasting operations from editing and scheduling to marketing and production
Create and execute unique digital engagement programs including webinars and virtual events via Zoom and other social media platforms; work closely with the Alumni Engagement and Development teams to execute their vision for virtual events
Serve as point person for all digital engagements ensuring smooth execution
Produce web-optimized content, including copy and graphics, fact-check, edit and proofread digital assets to ensure accuracy and consistent formatting and style
Create online event registrations, email invitations, and feedback surveys in support of event programming
Edit and create webpages and email marketing campaigns as needed
Assist with execution of external events
Perform other duties as assigned
Ensure conformance to vision, mission and values of the Association
Qualification
Required
Bachelor's degree in marketing, journalism, communications, English, public relations, or in a related field from an accredited college or university
One or more years of experience in digital marketing, web development, non-profit or marketing communications
Technical knowledge and comfort with executing digital webinars and events using various platforms including Zoom, Facebook, YouTube, Vimeo, and Microsoft Teams
Strong written and verbal communications skills; proficiency in copy writing and editing
Proficiency and creativity with Adobe Creative Suite software and digital design tools like Canva
Proficiency in Microsoft Office Suite and ability to navigate through database systems and software
Innovative self-starter who displays an ability to learn quickly and easily adapts to changing situations – comfortable working under deadlines
Experience managing online content and assisting with social media engagement efforts
High organizational skills with strong attention to detail
Experience planning and carrying out projects to meet objectives and deadlines
Ability to promote effective working relationships to accomplish objectives and build team support
Excellent customer service skills; sets high standards and seeks ways to improve service
Enthusiasm for the Coast Guard Academy and USCGA Alumni Association missions and a willingness to learn more about their distinctive histories
Embody the USCGA Alumni Association's core values of Community, Advocacy, Integrity, Recognition, and Enjoyment
Preferred
Podcasting production and editing experience
Video production and editing experience
Skilled in basic HTML programming and content management systems
Fund raising or higher education experience
Working knowledge of CSS
Benefits
Access to medical/dental/vision/life insurance
Company sponsored LTD insurance
Participation in a 403(b) retirement plan
Company
U.S. Coast Guard Academy Alumni Association
The U.S. Coast Guard Academy Alumni Association provides services to and promote fellowship among its members.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase