People First Federal Credit Union · 6 hours ago
Digital Marketing Specialist
Allentown, PA
Full-time
Onsite
Mid Level
3+ years expPeople First Federal Credit Union is seeking a Digital Marketing Specialist to join their marketing team. This role focuses on developing, executing, and optimizing digital marketing strategies to enhance member acquisition, engagement, and retention across various digital channels.
Financial ServicesFinTechNon Profit
Responsibilities
Develop and implement comprehensive digital marketing strategies aligned with business objectives
Lead multi-channel campaigns including paid media, organic search, email automation, and social media
Oversee SEM and social media advertising (Google Ads, Facebook, Instagram, TikTok)
Design and execute email marketing campaigns with segmentation and performance tracking
Collaborate with creative teams to produce performance-driven content
Monitor KPIs such as CAC, ROAS, LTV, and conversion rates using analytics tools
Conduct A/B testing and UX research to optimize user experience and campaign performance
Report on campaign effectiveness and recommend improvements
Work with existing vendor relationships while looking to enhance performance through additional strategic partnerships
Stay current with digital trends, privacy regulations, and emerging technologies
Qualification
Required
Bachelor's degree in marketing, business, or related field
3+ years of experience in digital marketing, preferably in financial services or e-commerce
Proficiency in SEO, SEM, email marketing, and social media platforms
Strong analytical skills and experience with Google Analytics, HubSpot, or similar tools
Excellent communication and project management abilities
Ability to balance automation with authenticity in digital campaigns
Benefits
Excellent medical, dental, and vision plans
Health reimbursement account
Flexible Spending and Dependent Care Accounts
Group Term Life Insurance
Short-Term and Long-Term Disability
Paid time off
Company
People First Federal Credit Union
Official LinkedIn page of People First Federal Credit Union. Equal Housing Lender. Federally insured by NCUA.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Howard Meller
President and Chief Executive Officer
Susan Phillips
Senior Vice President/CFO
Recent News
Times News Online
2024-06-04
Company data provided by crunchbase