Daley And Associates, LLC · 11 hours ago
Digital Marketing Manager (West Palm Beach, FL)
West Palm Beach, FL
Full-time
Hybrid
Mid Level
3+ years expDaley And Associates, LLC is a well-established technology and media organization based in West Palm Beach. They are seeking a Digital Marketing Manager to lead the planning, execution, and optimization of paid digital campaigns, manage budgets, and translate performance data into actionable insights that drive pipeline growth.
BankingConsultingFinancial ServicesHuman ResourcesInsurance
Responsibilities
Lead the planning, execution, and optimization of paid digital campaigns across Google Ads, LinkedIn Ads, and other performance channels
Manage audience targeting, budgets, bidding strategies, and creative testing to improve key metrics including CTR, CVR, CPL, CAC, and overall lead quality
Build, monitor, and refine search, display, and retargeting campaigns, including keyword research, ad copy testing, and Quality Score optimization
Leverage SEMrush for SEO research, competitive insights, and keyword analysis to inform content and landing page strategies
Partner with marketing and product teams to optimize landing pages and funnels through A/B testing, UX enhancements, and messaging improvements
Analyze and report campaign performance using GA4, Looker Studio, and related analytics tools
Ensure accurate tracking and attribution through Google Tag Manager and CRM integrations
Collaborate closely with Sales, content, and design teams to align marketing efforts with pipeline goals and revenue growth
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or equivalent professional experience
3+ years of experience in digital marketing, performance marketing, or demand generation
Proven experience managing paid media budgets and optimizing campaigns aimed at consumer audiences
Strong working knowledge of Google Ads, SEMrush, Google Analytics (GA4), and conversion tracking
Highly analytical with the ability to turn performance data into actionable insights
Experience building and optimizing marketing funnels and landing pages
Preferred
Background marketing data, analytics, SaaS, or consulting-based offerings
Experience with LinkedIn Campaign Manager and retargeting strategies
Familiarity with CRM and marketing automation platforms such as HubSpot or Salesforce
Experience with Google Tag Manager, Looker Studio, and attribution models
Strong copywriting, messaging, and experimentation capabilities
Company
Daley And Associates, LLC
Daley and Associates is a boutique executive search and contract staffing firm specializing in the placement of Accounting, Finance, Information Technology, Legal, Administrative and Life Sciences professionals.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Christyn Thatcher
CFO/COO
Hank Phillips
Principal & COO
Company data provided by crunchbase