SeaWorld Parks & Entertainment · 15 hours ago
Vice President, Marketing
Busch Gardens Williamsburg
Full-time
Onsite
Director/Executive
10+ years expSeaWorld Parks & Entertainment is dedicated to providing thrilling experiences and lasting memories. The Vice President of Marketing will lead the marketing strategies for Busch Gardens and Water Country USA, focusing on increasing attendance, brand distinction, and revenue through effective planning and execution.
Digital EntertainmentEducationParksTravel
Responsibilities
Developing smart, successful marketing strategies and tactical plans to drive annual attendance, revenue and control expense
Providing command over the business, understanding the drivers and adjusting to maximize performance
Partnering with corporate teams on brand/park creative and media strategy, planning and execution, Directly leading all email, social, website, co-op and grassroots, field marketing
Effectively assessing complex information to provide the best direction to the business in a highly visible role; monitoring metrics and feedback in a fast-paced environment, course correcting and optimizing as necessary to ensure proper utilization of resources
Strategizing and leading team in the best local/grassroots marketing efforts including strategic partnerships with sports teams, local organizations, hotels etc
Defining and implementing comprehensive reporting to measure and monitor marketing return, customer engagement, pass holder renewal, admissions revenue and EBITDA
Providing oversight and guidance for internal creative services
Leading development of high-level presentations addressing marketing and park plan topics, financial performance, market updates, etc
Creating and managing a significant budget covering all areas of marketing while aligning budget resources with prioritized marketing strategies and tactics
Actively engaging with peer group, specifically senior sales leaders and corporate colleagues, to develop strong and collaborative relationships that drive the overall business growth and success
Qualification
Required
An undergraduate degree is required; an MBA is desirable
10 years of experience in Marketing
Capable of executive level oversight of multiple areas to include advertising, promotions, media and public relations, digital marketing, social, loyalty programs, data and analytics
Ability to simplify complex business challenges to drive alignment of impacted stakeholders
Excellent written and verbal communication skills to include polished oral and visual presentations
Must have strong creative campaign development skills that align with brand stewardship
Superior multi-tasking, competing priority management and speed to execution designed for a fast-paced, flexible and demanding environment
Effective tactical execution, including alignment, identification and prioritization of resources. Superior analytical aptitude with strong bottom-line orientation
Experience in developing and managing complex budgets
Benefits
Paid Time Off
Complimentary Park Tickets and Passes
Park Discounts on Food and Merchandise
Medical, Dental, and Vision Insurance
401K Retirement plan
Voluntary Insurance
Life Insurance
Disability Benefits
Tuition Reimbursement
Dependent and Health Care Flexible Spending Accounts
Employee Assistance Program
Legal Assistance Plan
Company
SeaWorld Parks & Entertainment
SeaWorld Parks & Entertainment™ is a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Zhonghong Holdings Group
2017-03-24Post Ipo Equity
2013-04-19IPO
2009-01-01Series Unknown
Leadership Team
Jim Forrester
Interim Chief Financial Officer and Treasurer
Ian Parker
Corporate Vice President, Head of Groups and Partnerships
Recent News
The Orlando Sentinel
2025-12-29
2025-11-27
2025-11-11
Company data provided by crunchbase