Supergoop! · 5 hours ago
Director, Paid Media
New York, NY
Full-time
Onsite
Director/Executive
8+ years expSupergoop! is a company focused on changing perceptions about sunscreen since 2005. They are seeking a Director of Paid Media to define and lead their paid media strategy, ensuring alignment with brand-building and performance objectives across various channels.
BeautyConsumerCosmeticsPersonal Health
Responsibilities
Own and develop the brand paid media strategy across all channels, balancing brand and performance goals
Define the role of each channel across the full funnel (awareness, consideration, conversion, retention) in close collaboration with paid media agency
Partner with Brand Marketing, Creative, Consumer Engagement, as well as DTC, Retail, and Amazon commercial teams to ensure paid media aligns with broader marketing calendar priorities, and business objectives
Lead annual and quarterly media planning, budgeting, and forecasting
Oversee strategy, investment, and performance across: Upper Funnel Media (including but not limited to CTV, Online Video, Display, OOH, Audio, Print, Programmatic) Paid Social (Meta, TikTok, Pinterest, YouTube, Reddit, other emerging platforms) Paid Search (Google, Bing, Shopping) Retail Media (Amazon, Ulta, and other distribution partners etc., where applicable) Influencer partnership amplification (in collaboration with Influencer teams)
Serve as expert consultant for all other on and off-platform brand paid media investment (ie brand sports partnerships, new distribution retail media, international markets)
Continue to push test + learn mindset with media agency and emerging paid media channels to help the brand think big, disruptively, and future-forward (ie channel takeovers, first to market partner) (to help halo PR exposure, industry awards, and best in class case studies)
Act as the primary owner of the media agency relationship, setting clear expectations, KPIs, and ways of working
Evaluate agency performance against business outcomes, not just channel metrics
Lead agency briefings, QBRs, test-and-learn agendas, and performance reviews
Identify opportunities to evolve the agency model (in-housing, specialist partners, tooling)
Own paid media KPIs including Reach, CTR, Clicks, CAC, ROAS, MER, LTV, and contribution margin
Partner with Agency Analytics team to improve incrementality, attribution, and measurement frameworks
Establish testing roadmaps across creative, audiences, formats, and media mix
Translate performance data into clear insights and strategic recommendations for senior leadership
Partner with the E-comm CRM/Analytics teams to develop, implement, and continuously validate robust measurement/attribution approaches leveraging CRM data and insights
Work closely with Creative, Brand Marketing, and Consumer Engagement teams to ensure media-first thinking in asset development and influencer partnerships
Own paid media content delivery from tactical brief to agency delivery, in close collaboration with brand, creative, and consumer engagement, retail, and dtc commercial teams as needed
Provide clear feedback loops on creative performance and audience insights to inform future creative strategy
Ensure messaging is optimized by channel, funnel stage, and customer segment
Qualification
Required
8+ years of paid media experience, ideally working with premium beauty or category adjacent brands
Previous media agency experience required
Proven experience owning multi-channel media budgets with a balance of brand-building and performance mindset
Strong strategic mindset with deep hands-on channel knowledge
Demonstrated success managing and scaling agency partnerships
Highly analytical with the ability to translate data into business impact, but also keeps pulse on beauty and consumer trends to inform big ideas
Comfortable operating in fast-paced, growth-oriented environments with lean team resources
Benefits
Comprehensive Health Benefits
Generous Paid Time Off Policy
401k with Company Match
Product Discounts
Employee Referral Program
Company and Team Off-Sites
Company
Supergoop!
SPF is the #1 thing you can do for your skin, and Holly Thaggard founded our brand in 2005 to make it fun and easy to wear, every single day.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$6.5MKey Investors
Encore Consumer Capital
2022-05-24Angel
2021-12-20Acquired
2018-03-14Series B
Leadership Team
Gregory Polcer
Interim CEO
Holly Thaggard
Founder and Chairman of the Board
Recent News
Retail Dive
2025-12-03
2025-11-20
2025-11-20
Company data provided by crunchbase