Fanatics · 3 hours ago
Senior Product Manager - Foundations (Fanatics Ecosystem)
Fanatics is building the world’s leading digital sports platform, and they are seeking a Senior Product Manager for the Foundations team. This role will own the roadmap for core ecosystem services that enable fan targeting, personalization, and communication, and will collaborate with various teams across the organization to drive growth and engagement.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Own the Foundations Platform Roadmap
Build Shared Segmentation & Fan Intelligence Services
Enable Real-Time, Event-Driven Fan Journeys
Build CRM as a Scalable Execution Layer
Enable Personalization, Growth & Cross-Ecosystem Value
Operate as a Senior Cross-Functional Leader
Qualification
Required
+ 6 years experience as a Product Manager owning platform, Foundations, MarTech, Growth, CRM, or data-heavy systems for consumer digital products
Proven experience building or scaling event-driven, data-intensive platforms that power personalization, lifecycle, or growth
Strong understanding of: Mobile app instrumentation and SDKs, Event pipelines, schemas, and real-time data flows, CRM platforms (e.g., Salesforce, Braze, XP), Attribution and measurement platforms (e.g., AppsFlyer), Analytics and data platforms (e.g., Amplitude, Snowflake, CDPs)
Experience designing shared services used by multiple downstream teams and products
Comfortable operating at the intersection of product, engineering, data, and marketing
Highly structured thinker who can simplify complex systems into clear, actionable plans
Strong written and verbal communicator, able to influence senior stakeholders and align teams
Experience thriving in fast-moving, multi-team environments with direct business impact
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
H1B Sponsorship
Fanatics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Recent News
Sports Business Journal
2026-01-23
Sports Business Journal
2026-01-23
Company data provided by crunchbase