Biz2Credit · 14 hours ago
Digital Marketing Manager
New York, NY
Full-time
Hybrid
Senior Level
$140K/yr - $160K/yr
5+ years expBiz2Credit is a dynamic fintech company focused on transforming the lending landscape for small businesses. As a Digital Marketing Manager, you will lead the performance marketing efforts, optimizing strategies to drive qualified loan applications through various channels and managing the entire customer journey from awareness to funded loans.
Commercial LendingFinancial ServicesFinTechInformation TechnologyInternetLendingSaaSSmall and Medium BusinessesSoftware
Hiring Manager
Sergio Padalino
Responsibilities
Build and manage a multi‑channel demand generation strategy specifically designed to grow qualified SMB loan applications
Own the end-to-end journey from initial awareness → consideration → application → funded loan
Develop sophisticated targeting strategies based on industry vertical, revenue, credit profile, and specific financing needs
Partner with Sales, Product, and BizOps to align on lead quality standards, conversion goals, and overall funnel optimization
Lead strategy and execution for paid search (Google Ads, Bing) with a laser focus on high-intent SMB lending keywords
Manage monthly budgets with clear ROI accountability and performance transparency
Continuously optimize CPC, CPA, ROAS, and LTV through structured A/B testing and advanced automated bid strategies
Oversee the development of high-converting landing pages, intuitive user paths, and strategic retargeting programs
Own the roadmap for technical SEO, keyword research, on-page optimization, and authoritative backlink development
Partner with the content team to produce high‑value SMB lending resources that rank for key terms and convert readers into applicants
Improve organic search rankings for core products, including term loans, working capital, and revenue‑based financing
Rigorously monitor domain authority, page performance, and competitive search rankings
Build and maintain dashboards to track the metrics that matter: funnel velocity, CAC, LTV, attribution, and channel ROI
Run rigorous A/B and multivariate tests to eliminate friction across landing pages and digital application flows
Provide weekly performance insights and strategic recommendations to senior leadership
Predict future demand, budget requirements, and the expected impact on loan volume
Work closely with the Sales team to ensure lead quality meets standards and follow-up SLAs are optimized
Collaborate with Product to streamline the online loan application experience, reducing drop-offs
Partner with the Biz2X marketing team to align messaging and leverage cross-platform data insights
Coordinate with PR and content teams to amplify Biz2Credit’s proprietary research assets and the Small Business Lending Index
Qualification
Required
5 plus years of experience in demand generation, digital marketing, or performance marketing
Demonstrated success driving measurable funnel growth in FinTech, lending, SaaS, or high-intent lead generation environments
Deep mastery of SEO, SEM, Google Ads, Google Analytics, and marketing automation platforms
Strong analytical skills with hands-on experience in A/B testing, attribution modeling, and funnel optimization
Experience managing significant paid budgets with clear, bottom-line ROI ownership
Ability to translate complex data into clear insights and those insights into actionable marketing tactics
Excellent communication skills and the ability to lead cross-functional projects across multiple teams
Preferred
Direct experience in SMB lending, financial services, or credit‑based products
Company
Biz2Credit
Biz2credit is a leading online fina.ncing platform , founded in 2007 with one goal to improve Business finance.
201-500 employees
H1B Sponsorship
Biz2Credit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (5)
2023 (5)
2022 (6)
2021 (10)
2020 (7)
Funding
Current Stage
Growth StageTotal Funding
$387MKey Investors
WestBridge CapitalNexus Venture Partners
2019-06-04Series B· $52M
2019-01-01Debt Financing· $75M
2014-12-29Debt Financing· $250M
Leadership Team
Rohit Arora
CEO & Co-Founder
Ramit Arora
Co-Founder & President
Recent News
2025-10-27
2025-10-15
Company data provided by crunchbase