Spring Health · 5 hours ago
Lead Product Marketing Manager, New Business
United States
Full-time
Remote
Senior Level
$147K/yr - $185K/yr
5+ years expSpring Health is on a mission to revolutionize mental healthcare by removing barriers to access. The Lead Product Marketing Manager will drive the research and insights strategy to inform messaging and go-to-market execution, collaborating with various teams to enhance customer engagement and expand business opportunities.
Artificial Intelligence (AI)Health CareMental HealthmHealthWellness
Responsibilities
Own Spring’s competitive intelligence and market research program—uncovering buyer needs, market shifts, and industry trends
Develop segment- and industry-specific insights that inform strategic narratives, objection handling, and field-facing messaging
Conduct win/loss interviews and customer research to deeply understand buyer psychology, decision criteria, and unmet needs
Deliver insight-backed recommendations to GTM, Product, and Executive leaders to guide messaging, roadmap strategy, and campaign focus
Partner with Sales and CS to build messaging that resonates across the customer journey—from pre-sale through renewal
Collaborate with Enablement and Marketing teams to scale insights through training, playbooks, content, and campaigns
Create customer stories, case studies, and proof points that validate Spring’s impact and expertise within key industries
Produce quarterly market insights reports and maintain a library of battlecards, talk tracks, and positioning guides
Automate intelligence workflows using tools like Gong, ChatGPT, Klue, Zapier, and other AI/automation platforms
Qualification
Required
5+ years of experience in B2B2C Product Marketing, Competitive Intelligence, or Market Research
Deep experience conducting customer interviews and win/loss analysis
Proven ability to translate research and data into positioning, messaging, and strategic recommendations
Strong writing, storytelling, and communication skills
Experience influencing cross-functional stakeholders including Sales, CS, Product, Growth, and Executive teams
Fluency with tools like Gong, ChatGPT, Klue, Gemini, or Zapier
Strong understanding of behavioral health, employer benefits, and healthcare decision-making
Ability to balance ambiguity and speed with high-quality output in a fast-paced environment
Preferred
Experience owning competitive intelligence programs end-to-end
Familiarity with voice-of-customer and survey tools like Qualtrics or Typeform
Background in healthcare, digital health, or SaaS
Exposure to both new business and expansion-focused GTM motions
Benefits
Health, Dental, Vision benefits start on your first day at Spring.
You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
Employer sponsored 401(k) match of up to 2% for retirement planning
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
We offer competitive paid time off policies including vacation, sick leave and company holidays.
At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.
Company
Spring Health
Spring Health provides mental health solution for employers and health plans.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$466.5MKey Investors
Generation Investment ManagementKinnevikTiger Global Management
2024-07-31Series E· $100M
2023-04-12Series D· $71M
2021-09-16Series C· $190M
Leadership Team
April Koh
Co-Founder & CEO
Adam Chekroud
Co-Founder, President
Recent News
Behavioral Health Business
2025-12-12
Company data provided by crunchbase