Vacatia · 19 hours ago
Marketing Campaigns & Segmentation Manager
Fort Lauderdale, FL
Full-time
Hybrid
Mid Level
3+ years expVacatia is redefining the vacation ownership experience by blending technology, hospitality, and innovation. They are seeking a Campaigns and Segmentation Project Manager to execute multi-channel campaigns and ensure effective communication across various teams to drive measurable growth.
E-CommerceMarketplaceResortsTravel
Responsibilities
Execute multi channel campaigns across email, SMS, and outbound call programs
Manage campaign calendars, workflows, and timelines using tools such as Monday.com
Build and refine customer segments based on ownership status, eligibility, behavior, and campaign objectives
Coordinate closely with Owner Solutions to align campaigns with call center capacity and lead flow
Partner with Marketing on messaging, creative readiness, and launch timing
Serve as the primary point of contact for Salesforce based campaign data requests and reporting
Deliver consistent performance reporting on engagement, conversion, and opt out metrics
Share campaign updates and insights with Sales leadership, Inventory Management, Resort General Managers, Asset Management, and Customer Care
Identify learnings and optimization opportunities to improve future campaign performance
Qualification
Required
At least 3 years of experience in campaign execution, segmentation, CRM operations, or marketing project management
Hands on experience delivering omni channel campaigns including email, SMS, and outbound coordination
Strong organizational and project management skills with the ability to manage multiple concurrent initiatives
Analytical mindset with experience interpreting campaign performance metrics
Comfort working cross functionally with sales, marketing, call center, and engineering teams
A proactive, detail oriented, and collaborative approach to execution
Preferred
Experience in timeshare, vacation ownership, hospitality, or subscription based businesses strongly preferred
Proficiency in Google Sheets or Excel with familiarity in segmentation logic or SQL considered a plus
Benefits
Hybrid Flexibility: Work from Fort Lauderdale, Orlando, or remotely with flexibility built into how we operate.
Career Growth: Join a high growth company where strong execution and smart thinking are recognized and rewarded.
Company
Vacatia
Vacatia is the resort marketplace for vacationing families, whose mission is to make family vacations better
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$48.84MKey Investors
Dustin GillmanJavelin Venture Partners
2021-11-10Series B· $20M
2019-11-15Series Unknown· $10.9M
2015-04-09Series A· $12.24M
Leadership Team
Caroline Shin
CEO & Co-Founder
Keith Cox
Board Director
Recent News
2026-01-12
2025-03-26
2025-01-02
Company data provided by crunchbase