Descript · 20 hours ago
Director, Demand Generation
San Francisco, CA
Full-time
Hybrid
Director/Executive
$203K/yr - $230K/yr
10+ years expDescript is building a simple, intuitive, fully-powered editing tool for video and audio, and they are seeking a Director of Demand Generation to define and execute the strategy that drives pipeline and revenue growth. The role involves managing demand generation across enterprise and self-serve segments, developing multi-channel campaigns, and leading a team of growth marketing professionals.
Artificial Intelligence (AI)AudioConsumer SoftwareMusicSpeech RecognitionVideo Editing
Responsibilities
Build and lead the overall demand generation and growth marketing strategy, across enterprise and self-serve segments, aligning to Descript’s GTM and revenue goals. We’ve done this for self-serve. We need you to help us expand to B2B including standing up a lot of net new channels like events, partnerships, and community
Develop and improve the systems we use to scale pipeline generation, ensuring marketing is consistently feeding our growing sales organization
Own MQLs: direct and execute integrated, multi-channel campaigns that incorporate product positioning, audience insights, and creative from fellow marketing team members
Partner with leadership across Marketing, Sales, and RevOps to drive alignment on funnel KPIs; build the learning loops that power continuous improvement in our strategy, tool stack, and creative execution for awareness, nurture, and conversion
Mentor and manage a team of growth marketing professionals
Enhance marketing automation, lead scoring, and reporting
Qualification
Required
10+ years of experience in B2B SaaS demand generation or growth marketing, with at least 3–5 years in a leadership role managing teams
Proven track record of delivering pipeline and revenue growth
Deep expertise across acquisition, engagement, and nurture channels - including paid social, email, content syndication, and partnerships
Advanced knowledge of AI-powered marketing stacks and automation workflows (Cargo, Clay, n8n, Instantly Reply, or equivalent)
Analytical mindset with strong command of marketing metrics, attribution, and forecasting
Exceptional collaboration and communication skills; able to influence cross-functional stakeholders and present to executives
Strategic thinker with a bias for action - able to translate insights into scalable, creative programs that drive measurable outcomes
Preferred
Experience marketing creative or AI-native products
Experience with B2C growth marketing
Benefits
Generous healthcare package
401k matching program
Catered lunches
Flexible vacation time
Company
Descript
Descript is a collaborative audio and video editor that transcribes audio to a text document for editing, training, and collaboration.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$100MKey Investors
OpenAISpark CapitalAndreessen Horowitz
2022-10-27Series C· $50M
2021-02-01Series B· $30M
2019-09-18Series A· $15M
Leadership Team
Sophie Hinkley
VP People
Andrew Mason
Member Board of Directors
Recent News
2025-11-24
International Business Times
2025-11-07
Company data provided by crunchbase