Frederick Wildman & Sons · 2 days ago
Senior Brand Manager
New York, NY
Full-time
Onsite
Senior Level
$120K/yr - $140K/yr
6+ years expFrederick Wildman & Sons is seeking a Senior Brand Manager to lead key activities and support the development and execution of annual brand plans for their assigned portfolio. This role involves extensive communication and coordination to ensure alignment among stakeholders and the successful implementation of brand strategies.
Consumer GoodsFood and BeverageManufacturingWine And SpiritsWinery
Responsibilities
Support the Marketing VP in development of long-term strategies and annual brand plans for assigned portfolio
Facilitate and manage day-to-day communication with brand ownership to effectively develop strategies that incorporate the realities of the US market and the priorities of suppliers
Act as main brand liaison with national sales force, collaborating to ensure key strategies and initiatives are implemented in the field and sharing feedback on strategy and market conditions to marketing leadership and global brand teams
Develop and execute communication and engagement activities for the brand (including, but not limited to, consumer events, video and static communications campaigns, public relations, digital campaigns, content strategy and asset development)
Lead engagement brand activities including, but not limited to, project management, on-time, in-full delivery on essential communication and content assets, adaptation of communication, and execution of in-market events
Lead creation of assets and content that will enable the brand to maximize targeted marketing initiatives in collaboration with outside agencies, supplier partners and internal cross functional teams
Interpret customized research and trade resources to identify key insights that will drive strategic planning
Research and identify new opportunities to expand brand market share
Qualification
Required
Bachelor's degree required, MBA a plus
6-8 years of wine and spirits marketing experience
Significant experience in communication, social and content development
Direct experience leading creative/technical agencies and media partnerships
Experience developing and launching new products
Strong time management and prioritization skills
Self-motivated and solutions-oriented
Passion to learn and use digital analytics tools
Cultural awareness with the ability to adapt communication style as needed
Preferred
Fluency in Italian or French preferred
Experience with multicultural campaigns is a plus
VIP/iDIG and/or Nielsen skills a plus
Company
Frederick Wildman & Sons
Pursuing the vision of our namesake founder, Frederick Wildman and Sons, is dedicated to sourcing, distributing and marketing the world’s finest wines and spirits to provide profit to our partner suppliers and distributors, a livelihood for our employees and pleasure to wine and spirit lovers throughout the United States.
51-200 employees
H1B Sponsorship
Frederick Wildman & Sons has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
2020 (1)
Funding
Current Stage
Growth StageLeadership Team
M
Matt Munn
President, Chief Operating Officer
Recent News
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