Passage Health · 19 hours ago
Director of Marketing
NYC Metro Area
Full-time
Hybrid
Director/Executive
$160K/yr - $220K/yr
6+ years expPassage Health is a fast-growing Series A startup focused on improving autism care through technology. The Director of Marketing will build and lead the marketing function, define and execute the go-to-market strategy, and shape messaging and campaigns to drive demand and growth.
Health CareInformation TechnologyMedicalSoftware
Hiring Manager
Gabriel Khaselev
Responsibilities
Serve as the first marketing hire, owning the end-to-end marketing function and help define what 'great marketing' looks like at Passage
Partner closely with the CEO and sales leadership to shape our overall go-to-market strategy, priorities and roadmap
Build the foundation for a scalable marketing function, including processes, tools, and ways of working
Help define the future structure of the marketing team and hire additional roles over time
Balance hands-on execution with growing responsibility as the team and company scale
Own and evolve Passage’s positioning and messaging, ensuring our value is clear, differentiated, and resonates with the buyers we care about
Translate customer insight, market dynamics, and competitive context into crisp value propositions and narratives
Ensure consistent, high-quality messaging across campaigns, outbound efforts, website, and customer communications
Lead messaging and execution for product launches, major feature releases, and new market expansions
Lead marketing’s contribution to demand generation and pipeline growth in close partnership with Sales
Help define goals and priorities for pipeline-driving initiatives and campaigns
Partner with Sales to ensure messaging and campaigns support pipeline and conversion
Turn messaging into sales-ready materials including pitch decks, one-pagers, case studies, proof points, and enablement tools that help deals move faster
Develop and evolve a multi-channel marketing strategy across lifecycle, content, events, partnerships, and paid channels
Launch and manage campaigns across channels, rolling up your sleeves early to execute directly
Test, measure, and optimize channels based on performance and impact on pipeline
Balance near-term execution with longer-term investments in scalable growth channels
Qualification
Required
6–10 years of experience in B2B SaaS marketing, with hands-on ownership across product marketing and early-stage growth initiatives
Experience serving as an early or first marketing hire, or in a role with comparable ownership where you built foundational marketing programs from scratch
Proven ability to craft and evolve positioning and messaging for complex technology products
Strong track record of partnering with sales to create materials that actually move the revenue needle
Experience launching and iterating on demand generation efforts across various channels
Comfort working directly with executive leadership and influencing cross-functional teams
Excellent communicator with a bias toward customer insight—comfortable talking to customers, prospects, and internal stakeholders
High ownership mindset: scrappy, proactive, and energized by ambiguity
Ability to balance strategic thinking with hands-on execution
Preferred
A personal connection to autism or autism care is a plus
Benefits
Healthcare, dental, and vision benefits
Competitive salary and equity compensation
Company
Passage Health
Passage Health builds software solutions that improve the quality and accessibility of care available to people with autism.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$10.22M2025-05-13Series A· $8M
2023-07-25Seed· $2.23M
Leadership Team
Bill White
Co-Founder and CEO
Gabriel Khaselev
Co-Founder & CTO
Recent News
Behavioral Health Business
2025-07-10
SEC
2023-07-26
Company data provided by crunchbase