Pets + People (Fetch for Pets & Brand Buzz) · 4 hours ago
Marketing Manager
New York, NY
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $115K/yr
4+ years expPets + People is a company focused on bringing innovative products to market through strategic licensing. They are seeking a passionate and driven Marketing Manager to support their marketing team, contributing to brand and product initiatives while executing marketing strategies that align with the company's vision.
ComputerConsumer GoodsE-CommerceFashionManufacturingProduct Design
Hiring Manager
Kelly Sfikas (Kress)
Responsibilities
Develop brand specific content for sell-in purposes through storytelling and messaging
Craft creative briefs, messaging, and assets that articulate product positioning and tell compelling product stories to drive demand among retailers and consumers
Familiarity with brand guidelines and adapting tone/style to fit different audiences and channels
Ensure brand consistency across all touchpoints by collaborating with cross-functional teams
Analyze market trends and consumer insights to shape marketing strategies and optimize brand performance
Ability to format Nielsen/IRI/Mintel data for internal product performance reviews, trend decks, brand story development, and product positioning across various product categories
Support marketing projects with data-driven insights and business objectives
Assist in the creation of topline summaries across key KPIs of various categories
Play a role in managing the creative development process to produce differentiated outbound messaging and marketing content with an emphasis on B2B marketing and attention to B2C trends
Lead and execute e-commerce and social-first marketing initiatives, with a strong emphasis on content creation and performance optimization
Own product listing strategies across key retailers and platforms, including keyword research, category analysis, SEO optimization, and A+ content development
Develop and optimize paid and organic advertising assets across e-commerce and social channels to drive conversion, visibility, and brand storytelling
Apply a test-and-learn mindset and bring a fresh, performance-driven perspective to continuously improve e-commerce and social marketing effectiveness
Copywriting experience in marketing, advertising, or related field, including packaging copy, product descriptions, and sales-focused messaging
Proofreading and editing skills, with a meticulous eye for grammar, spelling, punctuation, and brand voice consistency
Assist in trade show activities, ensuring alignment with overall marketing vision
Experience working with third party vendors assuring deliverables meet scheduled deadlines
Support on-site setup and breakdown logistics alongside marketing and production teams (physical work at times)
Qualification
Required
Bachelor's degree in marketing or a related field
NYC-based with a flexible schedule (3 days in-office, 2 days remote)
Minimum 4+ years of brand or product marketing experience, preferably in a B2B setting
Background in consumer goods and marketing
Experience managing marketing campaigns across diverse channels (digital, social, print, etc.)
Strong strategic thinking, problem-solving, and data analysis skills
Experience managing multiple projects and meeting tight deadlines in a dynamic environment
Organized, detail-oriented, and proactive with follow-up
Entrepreneurial mindset and ability to thrive in a newly established role
Strong experience using Microsoft PowerPoint, Word and Excel
Proven leadership ability as demonstrated in previous work experience
Preferred
Experience in the pet industry is a strong plus
Industry experience in pet, toy, apparel, personal care, food, supplements, or household products is a bonus
Benefits
Paid time off.
Health, dental and vision insurance.
401k available.
Pet friendly office.
Company
Pets + People (Fetch for Pets & Brand Buzz)
At Pets + People, we make tails wag and customers smile with products brought to market through strategic licensing and innovation.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Steven Shweky
Top Dog
Recent News
2024-04-07
Company data provided by crunchbase