Head of Demand Generation jobs in United States
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Cytactic · 1 day ago

Head of Demand Generation

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
date7+ years exp

Cytactic is looking for a seasoned, impact-oriented Head of Demand Generation to spearhead the strategy and execution behind their pipeline growth. The role involves guiding demand programs, partnering closely with sales and marketing leadership, and driving measurable results across the funnel.

AdviceCyber SecurityRisk Management

Responsibilities

Build and execute integrated demand generation strategies across digital and offline channels
Own paid acquisition programs (LinkedIn, Google Ads), including segmentation, retargeting, lookalikes, and performance optimization
Drive innovative top- and mid-funnel experiences—interactive tools, gated assets, micro-campaigns, and personalized nurture flows
Partner with Field Marketing to translate event engagement into pipeline, ensuring seamless follow-up and attribution
Maintain close alignment with sales on funnel goals, lead quality, routing, and SLAs
Develop and manage lead management workflows, nurture programs, and post-campaign follow-up strategies
Define KPIs such as CPL, cost per MQL/SQL, conversion rates, pipeline contribution, and event ROI
Analyze and report on campaign performance, using insights to drive continuous improvement and scale

Qualification

Demand generationB2B SaaS experienceLinkedIn AdsGoogle AdsMarketing automation platformsAnalytical abilityCollaboration skillsCommunication skillsCreative mindsetTeam leadership

Required

7+ years in demand generation, growth, or performance marketing, ideally in B2B SaaS or cybersecurity
Proven history of designing, launching, and scaling multi-channel demand programs
Deep expertise in LinkedIn Ads, Google Ads, and marketing automation platforms
Strong analytical ability and comfort with attribution, funnel modeling, and performance dashboards
Exceptional collaboration and communication skills; strong track record partnering with sales
Creative mindset with a passion for experimentation, testing, and innovation
Experience leading teams or driving cross-functional initiatives

Company

Cytactic

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Cytactic is a cyber crisis management company that provides advisory, cyber crisis simulation, and posture assessment services.
dateFounded in 2022
location
Tel Aviv, Tel Aviv, ISR
people-size11-50 employees
web-link
https://www.cytactic.com

Funding

Current Stage
Early Stage
Total Funding
$16M
Key Investors
Evolution Equity Partners
2024-07-10Seed· $16M

Leadership Team

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Nimrod Kozlovski
CEO & Co-Founder
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Recent News

PR Newswire
Cytactic Appoints Veteran Cybersecurity Sales Executive Bill Hogan as Chief Revenue Officer (CRO)
2025-12-02
Beta News
Internal chaos after a cyberattack causes more damage than the attack itself
2025-09-20
PR Newswire
70% of Security Leaders Say Internal Misalignment Creates More Chaos Than Threat Actors: Cytactic's 2025 State of Cybersecurity Incident Response Management (CIRM) Report
2025-09-19
Company data provided by crunchbase