Locust Lane Rugs · 9 hours ago
Marketing Manager
Locust Lane Rugs is seeking an experienced, creative, and highly organized Marketing Manager to lead and fully own all marketing initiatives for their growing brand. The role involves strategic thinking and execution skills to shape the voice and growth of a design-driven, product-forward brand.
Architecture & Planning
Responsibilities
Own and lead all marketing initiatives across channels
Plan, create, and execute email marketing campaigns (Klaviyo experience preferred)
Audit, build, and optimize email flows (welcome, abandoned cart, post-purchase, etc.)
Manage and execute social media strategy, including posts, captions, and content planning
Build and maintain a content calendar across platforms
Lead idea creation for campaigns, launches, promotions, and brand storytelling
Collaborate with internal team members on brand direction and creative execution
Analyze performance and optimize campaigns based on results
Ensure consistency in brand voice, messaging, and visuals across all channels
Qualification
Required
Minimum of 3 years of marketing experience
Proven experience leading marketing efforts (not just assisting)
Strong understanding of email marketing, email flows, social media, and content strategy
Experience building and managing email flows
Graphic design experience, with the ability to create on-brand marketing assets
Highly organized, self-directed, and proactive
Creative thinker with strong written communication skills
Comfortable working independently and making strategic decisions
Must be located in Huntsville, AL or a surrounding area
Able to come into the office at least once per week
Preferred
Klaviyo experience preferred
Canva experience preferred
Photography experience is a plus!