General Motors · 20 hours ago
Senior Data Scientist
General Motors is a leading automotive company committed to a vision of Zero Crashes, Zero Emissions, and Zero Congestion. They are seeking a Senior Data Scientist to lead audience activation modeling efforts, translating complex customer data into actionable marketing strategies through machine learning modeling.
AutomotiveElectric VehicleInformation ServicesManufacturingTransportation
Responsibilities
Work on a cross-functional team to propose and implement high-impact, data-driven solutions to address business challenges across a variety of business units
Apply advanced data-driven modeling techniques to inform decision making and solve complex business problems
Create breakthrough solutions, performing exploratory and targeted data analyses
Undertake preprocessing of structured and unstructured data
Monitor and sustain model effectiveness
Present complex information using data visualization techniques
Work with diverse technical teams and provide data and analytical oversight to ensure project deliverables fulfill business needs and timing
Identify long-term technical innovations while continuously improving execution efficiency
Possessing contextual business knowledge and functional domain expertise in the advertising and media space, showing a proven ability of using data, analytics, and insights to add revenue and business-impacting value in this via audience selection and behavioral engagement
Exhibiting a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact
Exhibiting the ability to tell a succinct, data-driven story in any forum and tailor delivery to a wide range of stakeholder levels, from analyst to senior executive
Ensuring a superior level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff
Qualification
Required
5+ years of experience as a Data Scientist or in a related role, developing, deploying, and monitoring performance of large analytic data sets and machine learning based models
Deep knowledge of Machine Learning and Statistics. Familiarity with Deep Learning algorithms is a plus
Proficient in writing scalable code using Python and SQL/Spark, with experience working with Spark/ML, scikit-learn, NumPy, Pandas, StatsModels, PyMC, TensorFlow, PyTorch, and related package
Experience with cloud compute platforms such as Azure with Databricks experience being especially valuable
Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality
Preferred
Desired expertise in marketing analytics and advanced methods such as: customer lifetime value, consumer choice (multinomial logit), time-series forecasting, hierarchical bayes, panel-data methods (fixed/random effects), censored/truncated regressions, selection models, non-random treatment effects, hazard /survival models, structural equation modeling, item response theory, latent class regression, media mix modeling (MMM), multi-touch attribution (MTA)
Prior experience with paid, earned, and owned media
Benefits
Medical
Dental
Vision
Health Savings Account
Flexible Spending Accounts
Retirement savings plan
Sickness and accident benefits
Life insurance
Paid vacation & holidays
Tuition assistance programs
Employee assistance program
GM vehicle discounts
Company
General Motors
General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts.
Funding
Current Stage
Public CompanyTotal Funding
$8.51BKey Investors
US Department of Energy
2025-05-05Post Ipo Debt· $2B
2024-10-31Grant· $8M
2024-07-11Grant· $500M
Leadership Team
Recent News
2026-01-24
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