Okta · 3 hours ago
Digital Growth & Personalization Manager
Bellevue, WA
Full-time
Hybrid
Senior Level
$132K/yr - $198K/yr
5+ years expOkta is The World’s Identity Company, focused on secure access and authentication solutions. The Digital Growth & Personalization Manager will lead the evolution of web experiences to dynamic, persona-driven journeys and architect a personalization ecosystem to enhance user engagement through AI-driven experimentation.
CRMEnterprise SoftwareIdentity ManagementIT InfrastructureManagement Information SystemsSoftwareWeb Development
Responsibilities
Personalization Roadmap: Help design and manage a quarterly roadmap focused on high-impact personalization workstreams, moving beyond A/B tests to complex Experience Targeting (XT) and Automated Personalization
Scalable Automation: Implement and oversee automated experimentation workflows using Adobe Target’s AI/ML capabilities to dynamically serve the highest-performing experiences to specific users at scale
Audience Architecture: Partner cross-functionally within and beyond our Digital team to define and build high-value audiences within Adobe Target based on firmographics, intent data, and user behavior
Technical Orchestration: Translate complex business requirements into technical specs for our engineering partners
Advanced Analytics: Analyze experiments not just for "winners," but for segment-specific lift. Identify where experiences are over-performing or under-performing for specific industries or company sizes
QA & Governance: Conduct rigorous T&O QA to ensure personalized experiences render flawlessly across various segments and devices
Strategic Communication: Lead performance reviews that go beyond data reporting; provide "the story" of how personalization is shortening the sales cycle and improving the user journey
Qualification
Required
5+ years of growth/experimentation experience with a heavy emphasis on segmentation-based testing
Adobe Target Mastery: Deep hands-on experience with Adobe Target, specifically leveraging Experience Targeting (XT) and Auto-Target features to deliver real-time personalized content
Data Fluency: Mastery of web analytics and the ability to pull insights that inform the next phase of a personalization loop
Technical Liaison: Proven ability to communicate data layer requirements and tag implementation needs to developers to unlock deeper personalization triggers
Stakeholder Management: Experience presenting complex 'personalization-first' strategies to executive leadership, focusing on long-term scalability rather than just quick wins
Preferred
B2B Personalization: Experience in a B2B environment using tools like Marketo, Clay, CommonRoom, Demandbase and 6sense in conjunction with Adobe Target
AI/ML Optimization: Familiarity with using Adobe Target's AI capabilities to automate the discovery of the best-performing experience for each individual visitor
Visual Stack: Experience with Tableau to visualize user friction points that personalization can solve
Benefits
Health, dental and vision insurance
401(k)
Flexible spending account
Paid leave (including PTO and parental leave)
Equity (where applicable)
Bonus
Health, dental, and vision insurance
RRSP with a match
Healthcare spending
Telemedicine
Paid leave (including PTO and parental leave)
Company
Okta
Okta is a management platform that secures critical resources from cloud to ground for workforce and customers.
5001-10000 employees
H1B Sponsorship
Okta has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (117)
2024 (133)
2023 (108)
2022 (201)
2021 (142)
2020 (120)
Funding
Current Stage
Public CompanyTotal Funding
$1.23BKey Investors
Sequoia CapitalAndreessen Horowitz
2020-06-08Post Ipo Equity· $1B
2017-04-06IPO
2017-03-30Secondary Market
Leadership Team
Todd McKinnon
CEO & Co-Founder
Frederic Kerrest
Vice-Chairman & Co-Founder
Recent News
2026-01-18
BiometricUpdate.com
2026-01-16
Company data provided by crunchbase