Gen3 Marketing · 17 hours ago
Influencer Marketing Manager - Experienced in LTK and ShopMy Platforms
Blue Bell, PA
Full-time
Hybrid
Mid Level
3+ years expGen3 Marketing is the most seasoned and largest affiliate marketing agency globally. They are seeking an Influencer Marketing Manager to lead and manage impactful influencer programs that drive brand awareness and sales, including recruiting creators, negotiating partnerships, overseeing campaign execution, and tracking performance.
AdvertisingSEO
Responsibilities
Develop and execute influencer partnership strategies to support both B2C and B2B brand awareness, engagement, and lead generation goals
Source, vet, and recruit relevant influencers and thought leaders across platforms who align with brand values and campaign objectives
Build and manage relationships with influencers, subject matter experts, talent managers, and creator agencies
Negotiate contracts, deliverables, and compensation structures with creators for both consumer-facing and business-focused campaigns
Coordinate end-to-end campaign execution, ensuring messaging aligns with target audiences, including key business decision-makers
Monitor campaign performance and optimize strategies using data-driven insights
Collaborate with internal teams (creative, sales, paid media, eCommerce) to amplify influencer content across key touchpoints
Track performance metrics and deliver regular reporting on ROI, engagement, conversions, and other KPIs
Stay on top of influencer marketing trends, platform changes, and emerging industry voices
Qualification
Required
3+ years in influencer marketing or partnerships management, with a strong track record in both B2C and B2B campaigns; agency or multi-client experience preferred
Proficient in using influencer marketing platforms and analytics tools to track performance, evaluate ROI, and optimize campaign strategy
Excellent written and verbal communication skills to build and maintain relationships with influencers, stakeholders, and clients across industries
Proven ability to deliver measurable outcomes through influencer campaigns, including increased engagement, lead generation, or sales—especially in B2B settings
Able to manage multiple partnerships simultaneously and troubleshoot challenges quickly to maintain smooth operations and high creator satisfaction
Experienced in LTK and ShopMy Platforms
Preferred
Familiarity with B2B influencer tactics, thought leadership amplification, LinkedIn creator partnerships, and cross-functional collaboration with sales and content teams
Benefits
Hybrid work. and remote work options are available outside of the head office locations
Flexible work hours
Summer Fridays
Insurance coverage with cost incentives
Paid parental leave benefits
Advancement opportunities
Ongoing training and development opportunities
Opportunities to travel
401K contribution matching plan after 6 months
Company sponsored events
Company
Gen3 Marketing
Gen3 Marketing is a full-service digital marketing services provider specializing in affiliate marketing.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Comvest Partners
2021-09-21Private Equity
Leadership Team
Michael Tabasso
CEO
Recent News
Company data provided by crunchbase