G Adventures · 17 hours ago
Communications Manager
Greater Boston
Full-time
Onsite
Senior Level
6+ years expG Adventures is one of the world’s leading small group travel companies, seeking a passionate communications expert to join their PR team. The Communications Manager will oversee all communications in the U.S., develop and implement the communications strategy, and work closely with media and partners to amplify the company's message.
Adventure TravelLeisureTourism
Responsibilities
Write and distribute press releases, targeted pitches and other media materials to consumer and trade media, securing impactful coverage for G Adventures in target media
Work with key stakeholders to develop news-worthy pitches for media
Plan, organise and execute small and large-scale events in the region with the support of the regional and global teams
Build on G Adventures’ strong reputation as the leader in the adventure travel sector and the pioneer of community tourism. Work closely with Planterra, G Adventures’ non-profit partner, to tap into the human stories which demonstrate the impact our travel has on local communities
Secure and support interviews, speaking opportunities and comment pieces for leaders across the business, including our founder, Bruce Poon Tip, Chief Executive Officer, Ben Perlo and VP of Growth Steve Lima
In line with the global and regional strategy, continue to secure a strong bank of impactful media coverage in A list titles, both across trade, consumer and broadcast
Scope, curate, and submit our industry award entries, to maintain consistent success
Manage all press trips from US media and content creators, helping them to tell the story of G Adventures through first-hand travel experiences
Lead group press trips with media from across the US and beyond, where relevant
Maintain relationships with key partners including airlines, tourism boards and travel agents, keeping them updated on G Adventures news and opportunities to be able to work collaboratively on media trips and editorial
Lead with service, managing all press office duties including responding in timely manner to incoming media requests, monitoring all coverage and managing press lists
Work alongside the critical incident team to manage and develop media responses to any crisis incidents
Reporting on communications from your region, providing tangible stats in line with the strategy to demonstrate successes and inform learnings
Supporting the Sales and Marketing teams in the US, participating in local consumer and trade events
Support larger business-wide projects and launches, where relevant
Work with the leader and regional marketing teams to ensure all communications are streamlined for maximum impact
Qualification
Required
Passion! We do things differently here at G Adventures and are untied by our passion for changing lives through travel. We live and breathe our purpose and are looking for someone who can not only share this passion, but also spread it to our media and content creator community
Experience - we're looking for at least 6 years of experience in PR and communications, either in agency or in-house
Be our ‘boots on the ground' in the US, attending industry and media functions across the US to grow and nurture strategic relationships with media, creators and industry partners
Ability to travel - as storytellers, we often go to the source of the story and the individual must be able to travel both regionally and internationally
Develop and implement the G Adventures communication strategy for the US market, continuing to position us as the leader in the adventure travel and responsible travel sector
Have a nose for a good story, and how and where to tell it. A strong understanding and connections within the travel industry and media, with proven understanding of how to place stories based on target audiences
An ideas-driven individual, who is able to look beyond the ‘standard' and brainstorm new and creative ways to bring our stories to market
An organised self-starter - with the ability to independently manage multiple projects and announcements with a cool head and strategic approach
A connected networker - Able to rub shoulders with A list media, with an enviable black book of journalist contacts, across trade, consumer, business and broadcast
Experience developing and running strategic partnerships with content creators, demonstrating understanding of KPIs and results tracking
Be a voice of authority for communications across the business, sharing insights and expertise to help the business grow
A team player - you'll be liaising with stakeholders across the business globally
Strong understanding of digital PR and proven experience securing coverage to support a wider digital/ SEO/ LLM strategy
Proven experience of managing a diverse and busy communications strategy, implementing creative media and public relations campaigns that drive brand awareness and equity, while also monitoring and reporting on successes
Experience in managing and quantifying content creator campaigns, ideally working with affiliates and multi-platform promotion across social media
Proven track record of crafting and securing data-driven stories
Benefits
Competitive Total Rewards Package, including exclusive travel perks!
Additional days off, including on your birthday!
Vacation time for you to recharge
Enhanced Parental Leave
Meaningful Employee Recognition Program
Learning and Growth Opportunities
Employee Resource Groups
Company
G Adventures
G Adventures has been a world leader and innovator in sustainable adventure travel since 1990.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
CertaresFulcrum Capital Partners
2021-02-09Private Equity
2010-07-01Private Equity
Leadership Team
Andrea Mujica
G-CEO
Benjamin Lidbury
United States CEO Manager
Recent News
2025-12-09
Company data provided by crunchbase