MIRA Safety · 1 day ago
Director of E-commerce Marketing
Cedar Park, TX
Full-time
Onsite
Director/Executive
7+ years expMIRA Safety is a marketing and distribution company specializing in high-quality personal protective equipment. They are seeking a hands-on, data-driven Director of Marketing to lead and execute their ecommerce marketing strategy across all channels, focusing on both strategy and execution.
ManufacturingMilitaryPublic Safety
Responsibilities
Develop and own an integrated marketing strategy across paid, owned, and earned channels
Translate company growth goals into actionable marketing plans, budgets, and KPIs
Build, mentor, and lead a high-performing team of acquisition and retention specialists
Collaborate cross-functionally with Ecommerce, Creative, Product Launch, and Merchandising teams to drive revenue growth
Oversee Search, Shopping, and PMAX campaigns. Propose keyword, bidding, and creative tests
Oversee Facebook and Instagram campaigns, analyze performance, and lead creative testing to improve ROAS
Work directly in Klaviyo and Attentive to optimize flows, test subject lines, and drive retention
Manage and track partners through platforms such as Impact, CJ, and Rakuten
Oversee content strategy and technical improvements in partnership with developers
Test and scale emerging platforms such as TikTok, YouTube, and CTV where ROI potential is strong
Build and maintain performance dashboards using GA4, Shopify, Looker Studio, and related tools
Lead a culture of testing and iteration to continuously improve CAC, ROAS, LTV, and MER
Analyze full-funnel data and customer journeys to identify growth opportunities
Partner with creative teams to brief and review ads, landing pages, and lifecycle assets
Coordinate product launches, promotions, and integrated campaigns
Manage marketing budgets and ensure profitable scaling of spend
Qualification
Required
7 or more years of marketing experience with direct, hands-on management of paid and owned channels
Proven success managing Google Ads, Meta Ads, Email and SMS, Affiliate, and SEO programs
Advanced experience with Shopify, GA4, Amazon Seller Central, and advertising platforms
Strong communication and leadership skills with the ability to both strategize and execute
Preferred
Experience in a startup or high-growth DTC environment
Experience in CBRN-related industries
Prior military or law enforcement experience
Familiarity with the Entrepreneurial Operating System (EOS)
Willingness to travel up to 10 percent
Benefits
Comprehensive health, dental, and vision insurance, with 75 percent of individual coverage paid by the company
Optional life, hospital, critical illness, and accident insurance
Generous paid time off and sick leave
Seven paid holidays
Employees based at our Cedar Park, Texas office also enjoy access to on-site amenities including a gym, private soundproof pods, sauna, ice plunge, red light therapy, a game room, a fully stocked break room, and fresh eggs from our on-site chicken farm.
Company
MIRA Safety
MIRA Safety is a maker of gas masks and personal protection equipment for the military, law enforcement, and civil defense.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Roman Zrazhevskiy
Founder & CEO
Recent News
2025-05-08
2025-05-02
Company data provided by crunchbase