Inhabit® · 3 hours ago
Senior Campaign Strategist
Knoxville, TN
Full-time
Hybrid
Senior Level
5+ years expInhabit® is a strategic SaaS provider operating a unique collective of PropTech products serving the residential and short-term rental industries. The Senior Campaign Strategist will develop content along the customer journey using full-funnel marketing tactics to increase marketing qualified leads (MQLs) and support sales enablement efforts.
CommercialProperty ManagementResidentialSaaS
Responsibilities
Understands MQL volume goals and actively works to increase or exceed targets
Examines MQL quality understanding the balance in volume and quality
Collaborates in helping map the customer journey
Comfortable with major digital channels including onsite content, email, paid and ABM marketing
Defines the types of content needed for each stage of the customer journey including acquisition and retention
Researches, ideates, curates, and executes content for each stage of the customer journey
Produces content for blogs, eBooks, events, videos, emails, webinars, case studies, landing pages, websites, social media posts, ad copy, and more
Develops and helps maintain a cohesive brand story and voice across deliverables
Collaborates with Digital Services Team on the strategic direction, design and development on website and marketing content opportunities, emphasizing SEO, UX/UI, A/B tests and CRO
Collaborates with Product Marketing on sales collateral/sales enablement materials
Audits existing content for gaps and opportunities; evaluating content for effectiveness and quality
Keeps up-to-date on the latest in content marketing and strategy
Copyedit with a strong understanding of brand styles and brand tones
Achieve/exceed all assigned Key Performance Indicators (KPIs) where content has a direct impact such as email Open and Click Rates, Social Media Reach and Engagement Rates, Website Behavior and Conversion Metrics, Webinar Registrations and Content Downloads
Qualification
Required
At least 5 years of general marketing experience required
Exceptional project management, time management, creative thinking, written and oral communication skills
Strong professionalism, emotional intelligence and team orientation is required
Expert with grammar and syntax, understanding how to use voice and tone to match brand, marketing channel, and key target customers
Self-starter comfortable with ambiguity but with the ability to clarify needs to advance projects
Enjoys taking ownership of projects
While the role requires self-sufficiency, a strong team player who values collaboration and teamwork is still required as position will interact regularly with the broader Inhabit Marketing Team
Proficient with Microsoft Office
Preferred
Bachelor's Degree preferred in Public Relations, Marketing, Communications or similar
Comfortable with Adobe Creative Suite - especially writing content in programs like InDesign and Illustrator - Nice to have
Experience accessing WordPress, Salesforce and Marketo is an advantage
Experience with Insurance Marketing, Residential/Multifamily Marketing or Short-Term Rental Marketing are strong advantages
Company
Inhabit®
Inhabit is a software company serving the residential and vacation property management industries.
Founded in 2016Knoxville, Tennessee, USA
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Blackstone Tactical OpportunitiesGoldman Sachs Merchant Banking DivisionInsight Partners
2024-12-02Series Unknown
2020-12-18Private Equity
2019-01-29Seed
Leadership Team
John Kristel
President and Interim CEO
Shane Cobb
Vice President, Human Resources
Recent News
2025-11-18
2025-11-11
Company data provided by crunchbase