Roku · 4 hours ago
Performance Media Manager
Austin, Texas
Full-time
Hybrid
Mid LevelRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to connect the entire TV ecosystem. The Performance Media Manager will lead the development of media strategies to drive streaming hours and subscriptions while collaborating with various teams to optimize performance through data analysis.
AdvertisingAdvertising PlatformsDigital EntertainmentDigital MediaHardwareInformation ServicesMedia and EntertainmentSoftwareTVVideo Streaming
Responsibilities
Develop and execute successful performance marketing strategies on a Roku device to effectively and efficiently drive KPI performance for internal marketing areas that the Consumer Marketing Organization supports
Liaise with key stakeholders on the marketing, creative, product, and analytics teams to implement best practices using performance marketing results to inform decisions
Partner cross-functionally with analytics to provide consistent and actionable performance analysis, reporting, and insights that feed back into the overall media strategy
Be the POC with the product, marketing clients, analytics, and engineering teams on all media capabilities and measurement projects
Utilize analytics and platform tools to track and optimize KPIs
Reports performance to Marketing teams, other stakeholders, and Senior leadership
Have a keen understanding of Roku’s ad products and campaign execution capabilities
Ensure all campaigns are being captured correctly in our internal reporting tools
Qualification
Required
Develop and execute successful performance marketing strategies on a Roku device to effectively and efficiently drive KPI performance for internal marketing areas that the Consumer Marketing Organization supports
Liaise with key stakeholders on the marketing, creative, product, and analytics teams to implement best practices using performance marketing results to inform decisions
Partner cross-functionally with analytics to provide consistent and actionable performance analysis, reporting, and insights that feed back into the overall media strategy
Be the POC with the product, marketing clients, analytics, and engineering teams on all media capabilities and measurement projects
Utilize analytics and platform tools to track and optimize KPIs
Reports performance to Marketing teams, other stakeholders, and Senior leadership
Have a keen understanding of Roku's ad products and campaign execution capabilities
Ensure all campaigns are being captured correctly in our internal reporting tools
Must have strong strategic, analytical, and interpersonal communication skills
Preferred
In-depth understanding of the Streaming TV landscape
Experience working on omnichannel campaigns in entertainment or streaming TV is strongly preferred
Comfortable working with ambiguity
Media planning experience preferred
Ability to extract actionable insights from data analysis and translate them into tasks for both marketing and technical stakeholders
Able to translate business goals and synthesize them into an effective high-level campaign strategy
Experience in making data-driven marketing decisions to improve and optimize campaigns
Experience developing content engagement campaigns at a media, streaming, or subscription service is a plus
Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a dynamic and rapidly evolving environment
Ability to work collaboratively and cross-functionally in a fast-paced, ever-changing environment
Strong judgment and attention to detail with an understanding of marketing & advertising ethics, including but not limited to privacy laws and working in a cookie-less world
Positive and collaborative personality; a commitment to ensuring all activities undertaken are as successful as possible
Ability to operate and thrive under tight timelines and the ability to pivot with ease
Familiar with Tableau, Looker, Google Analytics, and other similar analytics platforms
Benefits
Global access to mental health and financial wellness support and resources
Statutory and voluntary benefits which may include healthcare (medical, dental, and vision)
Life, accident, disability, commuter, and retirement options (401(k)/pension)
Time off work for vacation and other personal reasons
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
Founded in 2002
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$220.61MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2026-01-25
2026-01-19
Company data provided by crunchbase