Eccalon, LLC · 8 hours ago
Brand Manager
Detroit, MI
Full-time
Onsite
Mid Level
3+ years expEccalon, LLC is seeking a highly motivated and creative Brand Manager to lead all brand marketing initiatives, digital storytelling, and social media strategy. This role is key in shaping and amplifying the Epoch Sports brand across multiple channels, ensuring consistency in voice, tone, and visual identity while driving growth and community engagement.
CRMCyber SecurityInformation Technology
Responsibilities
Develop, own, and execute the overall Epoch Sports brand strategy across all touchpoints
Ensure consistent brand identity and messaging across digital, retail, event, and product channels
Translate the company’s mission, values, and unique position into brand campaigns that resonate with diverse customer segments
Lead the creation and rollout of marketing campaigns for product launches, seasonal collections, partnerships, and events
Collaborate with internal teams (product, sales, creative) and external partners (agencies, influencers) to drive marketing execution
Monitor and report on campaign KPIs, customer engagement, and ROI
Own Epoch Sports’ presence across all social platforms (Instagram, TikTok, X, Facebook, YouTube, Threads, etc.)
Develop and execute the content calendar to engage target audiences, build community, and drive traffic and sales
Respond to community questions, build relationships with followers, and manage user-generated content
Concept, produce, and manage compelling digital content including video, photo, graphic, and written content that brings the Epoch brand to life
Collaborate with athletes, creators, and ambassadors to develop content that supports campaigns, product launches, and brand values
Work closely with in-house designers and the media team to execute polished, on-brand assets
Identify, recruit, and manage athletes and brand ambassadors aligned with Epoch’s vision and product lines
Track and report on influencer campaign performance and ROI
Use data tools and social insights to guide content strategy, campaign optimization, and audience growth
Stay on top of marketing, sports, and cultural trends to keep Epoch ahead of the curve
Qualification
Required
Bachelor's degree in Marketing, Communications, Digital Media, or related field
3–5 years' experience in brand management, social media, or digital marketing—preferably in a consumer products or sports-focused company
Strong understanding of brand strategy, digital marketing channels, and social media best practices
Experience creating high-quality digital content, including short-form video (Reels/TikTok), photography, and storytelling
Excellent communication, project management, and organizational skills
Preferred
Graphic design, video editing, or photography skills are a strong plus (Adobe Creative Suite, Canva, Final Cut, etc.)
Passion for sports, especially lacrosse or team sports culture, is highly desirable
Benefits
Extensive benefits package to support the wellness of our employees and their families
Company
Eccalon, LLC
Eccalon helps organizations turn complexity into clarity.
51-200 employees
Funding
Current Stage
Growth StageRecent News
DBusiness Magazine
2025-12-30
Maryland Daily Record
2025-12-20
Company data provided by crunchbase