Sphere Technologies Inc. · 5 hours ago
Growth Strategist
Sphere Technologies Inc. is a California-based technology and growth company for challenger consumer brands, and they are seeking a Growth Strategist who specializes in creative performance. The role involves evaluating creative effectiveness, optimizing campaigns across various platforms, and designing growth experiments to drive results.
AnalyticsBusiness IntelligenceKnowledge ManagementMachine LearningSoftware
Responsibilities
Evaluate creative effectiveness across all assets (brand-produced, creator-generated, UGC)
Analyze creative performance data: hook rates, hold rates, CTA effectiveness, platform-specific metrics
Give specific, actionable feedback to brands and creators: "The first 3 seconds are weak—lead with the problem, not the product"
Brief creators and internal teams on what to make next based on performance insights
Structure creative testing frameworks (message, format, hook, CTA variations)
Adapt creative strategy for platform-native performance (TikTok vs. Reels vs. YouTube vs. Stories)
Know which creative to scale, which to kill, and which to iterate
Translate performance data into creative direction that improves results
Build and optimize campaigns across Meta, TikTok, Google/YouTube, and OTT platforms
Manage monthly media budgets with precision
Expert-level platform fluency: targeting, bidding strategies, creative testing frameworks
Understand the relationship between creative performance and algorithmic delivery
Design, execute, and analyze growth experiments across channels and creative formats
Run structured creative tests (message, format, hook, CTA) and extract learnings
Document insights and build creative playbooks based on what drives results
Synthesize performance data into executive insights (with the help of our data team/product)
Build revenue and budget forecasts
Contribute to monthly performance recaps and strategic planning
Qualification
Required
5+ years in growth marketing or performance creative roles (CPG/DTC experience strongly preferred)
You have creative taste + data literacy —you can watch a piece of content and immediately know if it will perform, then articulate why
Expert in Meta Ads Manager, TikTok Ads, Google Ads—you know these platforms intimately
You understand what makes content work on each platform: pacing, hooks, storytelling, CTAs
You've worked with creators and brands —you know how to give feedback that improves creative without micromanaging
You can look at creative performance data (hook rate, 3-second view rate, click-through) and know exactly what to optimize
Strong analytical mindset—you live in dashboards and creative performance metrics
High agency: you see problems, you solve them
Critical: You understand that creative is the most important variable in campaign performance—everything else is optimization at the margins
Preferred
CPG/DTC experience strongly preferred