WatchGuard Technologies · 2 hours ago
Field Marketing Programs Manager
Seattle, Washington
Full-time
Hybrid
Mid, Senior Level
$105K/yr - $115K/yr
5+ years expWatchGuard Technologies, Inc. is a global leader in network security and intelligence, and they are seeking a Field Marketing Programs Manager to drive partner engagement and pipeline growth. This role involves designing and optimizing partner marketing programs across the Americas while collaborating with cross-functional teams to enhance partner success.
Cyber SecurityNetwork SecuritySecuritySoftware
Responsibilities
Build and Manage the Americas Partner Marketing Program Offering
Design and manage a scalable partner marketing program portfolio that supports partners of all sizes and maturity levels
Identify and manage third-party agencies and vendors to deliver a comprehensive marketing menu, including digital marketing, events, webinars, AI-powered content tools, call blitzes, and more
Design and scale partner webinar programs that support demand generation, cross-sell, and upsell—ranging from turnkey WatchGuard-hosted webinars to co-branded partner-led experiences
Localize and package global programs and content for the Americas partner ecosystem to drive adoption and usage
Maintain and enhance the partner marketing portal with up-to-date program offerings, promotional assets, and self-service campaign materials
Host recurring partner marketing webinars to educate, enable, and drive participation in available programs
Enable Field Marketing Managers and Channel Account Managers with the knowledge and tools to effectively position program value to partners
Manage a High Volume of Partners at Scale
Own the strategy, health, and success of high-volume partners across the Americas, implementing scalable engagement models aligned with business priorities
Continuously identify opportunities to improve partner experience by streamlining processes, optimizing workflows, and introducing scalable best practices
Partner closely with internal stakeholders to align partner engagement efforts with WatchGuard’s growth objectives and ensure consistent execution across regions
Field Marketing Programs Execution
Execute regional digital and direct marketing programs leveraging ABX platforms (including 6sense) and additional paid, owned, and earned media
Support local field and partner event strategies, including regional industry events, and local partner enablement events, ensuring alignment with broader campaign objectives
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
5+ years of experience in channel marketing, field marketing, or demand generation—preferably within technology or cybersecurity
Proven experience managing and scaling partner marketing programs with measurable results
Strong digital marketing expertise, including ABX strategies, marketing automation, and performance analytics
Hands-on experience with Marketo, Salesforce, database management, and ABX tools
Excellent written, verbal, and presentation skills, with the ability to influence both internal and external stakeholders
Strategic, data-driven, and execution-focused, with a strong sense of ownership and accountability
Highly organized and detail-oriented, able to manage multiple programs and priorities simultaneously
Collaborative and relationship-driven, with a passion for partner success
Self-motivated and comfortable working independently in a fast-paced environment
Preferred
Culturally aware and adaptable; familiarity with Canada and Latin America markets is a plus
Benefits
Comprehensive benefits plan including medical, dental, vision, disability, and life insurance
Healthcare FSA
FSA with employer contribution
10 holidays
15 days of paid annual leave
9 days of paid sick time
Paid parental leave
401(k) with employer match
Education assistance program
Dependent Care FSA match
Adoption assistance
Fertility care support
Backup care for family and pets
A growing network of employee resource groups
Employee referral program
Employee Assistance Program
Company
WatchGuard Technologies
WatchGuard® Technologies, Inc. is a global leader in unified cybersecurity.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2022-04-27Acquired
2006-08-17Private Equity
1999-07-30IPO
Leadership Team
HoJin Kim
Senior Vice President and Chief Revenue Officer
Dave McNamara
Vice President, Global Sales Strategy
Recent News
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2025-12-20
2025-12-17
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