Celigo · 5 hours ago
Partner Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $115K/yr
5+ years expCeligo is a leading integration and automation platform that aims to simplify how companies integrate and optimize processes. They are seeking a Partner Marketing Manager to lead marketing initiatives within their channel partner ecosystem, focusing on driving demand and brand awareness through strategic marketing campaigns and partnerships.
Cloud ComputingData IntegrationInformation TechnologyPaaSSaaSSoftware
Responsibilities
Support the execution of annual and quarterly joint marketing plans with key strategic partners and build scalable marketing plans for our core partners
Translate Celigo’s value proposition into better together messaging frameworks tailored to specific partner audiences
Help to manage the partner marketing calendar, ensuring a steady drumbeat of activities that align with both Celigo launch cycles and revenue marketing campaigns
Drive Partner Sourced and Partner Influenced MQLs through targeted co marketing motions including webinars, events, and digital campaigns
Create scalable marketing campaigns and programs by leveraging existing campaigns from Celigo’s Revenue Marketing calendar
Own the performance metrics for partner programs, including lead flow, conversion rates, and ROI on co marketing spend
Support and enable Partner Account Managers to promote campaigns, support partner events and scalable marketing programs
Partner with Sales teams to ensure alignment on driving event registrations, lead follow up and co selling motions
Create partner specific sales enablement tools, including co branded slide decks, collateral, email content, and enable partner case studies
Develop Marketing in a Box kits to empower partners to market Celigo effectively to their own customer bases
Execute high impact partner events like seminars, lunch and learns, happy hours and executive dinners partner experiences
Build, track and manage event campaigns from promotion (landing page and social), internal and external enablement to drive registrations, and post-event reporting to define performance
Enable co marketing execution, including joint email campaigns, virtual events, social media promotions, and featured placements in partner comms
Track and report on the effectiveness of partner programs, utilizing data to define what’s working, advocate for budget and resource allocation
Optimize campaigns based on performance. Tweaking content, CTAs, distribution and enablement based on what’s scalable for both Celigo and our partners
Qualification
Required
5+ years in B2B marketing, with at least 2 to 3 years specifically in Partner Marketing or Channel Marketing within the SaaS space
Experience with SaaS, bonus if that includes integration or ERP ecosystem (such as NetSuite, Shopify, or BigCommerce) experience
Proven track record of managing partner initiatives and delivering co branded campaigns that drive measurable pipeline
Hands-on experience with HubSpot, Salesforce, and Partner Relationship Management (PRM) tools
Ability to thrive in a fast paced environment and manage multiple partner relationships simultaneously
Ability to build rapport and influence external partner teams
Strong ability to synthesize complex products into one compelling GTM story (Celigo + Partner)
Higher level project management skills to coordinate between internal teams and external partner stakeholders
Ability to track lead attribution across multiple marketing channels and tactics
Benefits
Three weeks of vacation (starting year one)
Wellness days and holidays to recharge
Parental leave and a generous benefits package
Monthly tech stipend
Recognition and career development opportunities
Company
Celigo
Celigo is the AI-driven integration platform(iPaaS) that allows applications to work together for both IT and business users.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$80.25MKey Investors
OMERS Growth EquityNewSpringTVC Capital
2021-12-08Series C· $48M
2019-10-07Series B· $20M
2016-01-16Series A· $12.25M
Leadership Team
Jan Arendtsz
CEO & Founder
Scott Henderson
Co-founder and CTO
Recent News
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