Discount Tire · 9 hours ago
Senior Market Strategy Planning Analyst
Scottsdale, AZ
Full-time
Hybrid
Senior Level
5+ years expDiscount Tire is a company that has been growing for more than 60 years and is looking for qualified individuals to join their team. The Senior Market Strategy Planning Analyst will support real estate and enterprise market strategy through advanced geospatial analytics, delivering strategic insights for market planning and site selection.
AutomotiveLogisticsRetail
Responsibilities
Lead and manage complex geospatial datasets and analytical workflows to support market prioritization, trade-area planning, site selection, and portfolio optimization initiatives
Design and deliver advanced geospatial models and analytical solutions, including demand modeling, market potential forecasting, cannibalization assessment, and competitor/coverage analysis
Develop executive-level dashboards, maps, and visualizations that clearly communicate market dynamics, customer behavior patterns, and strategic opportunities
Drive strategic market evaluations by conducting sophisticated spatial analysis and consumer behavior studies to identify growth opportunities, market risks, and optimization strategies
Partner with Real Estate and Strategy leadership to translate business goals into analytical requirements and guide decision-making through data-backed recommendations
Serve as a GIS and geospatial analytics subject matter expert, providing consultation, guidance, and technical leadership to project teams and stakeholders
Translate highly technical analysis into business-relevant insights, influencing decision-makers at all levels and supporting enterprise priorities
Establish and enforce GIS data governance and quality standards, ensuring consistency, accuracy, and reliability of geospatial tools, datasets, and deliverables
Evaluate emerging GIS methodologies, tools, and platforms, and recommend improvements that enhance scalability, automation, accuracy, and speed-to-insight
Lead complex, multi-project analytics support across strategic growth initiatives, including expansion planning, portfolio optimization, and long-range market development
Mentor junior analysts and peers, promoting analytical best practices, technical upskilling, and standardized workflows across the team
Independently prioritize and manage multiple high-impact projects, ensuring deadlines are met and deliverables align with stakeholder expectations and business priorities
Other duties as assigned
Qualification
Required
Minimum of 5–7 years of experience in a retail or commercial geospatial analytics environment
Proficiency with GIS platforms and tools (e.g., Esri, ArcGIS, Placer.ai, or similar)
Strong analytical and problem-solving skills, including experience with spatial analysis, demand modeling, and consumer behavior analytics
Demonstrated ability to manage large datasets and develop clear, impactful maps and data visualizations
Working knowledge of scripting or analytical languages such as Python, R, or similar
Understanding of market planning, retail site selection, and real estate strategy
Familiarity with business intelligence and visualization tools (e.g., Power BI, Tableau)
Excellent written and verbal communication skills, with the ability to translate technical insights for non-technical audiences at all levels of the organization
Proven ability to work independently, collaborate cross-functionally, and manage multiple priorities effectively
Bachelor's degree in GIS, Geography, Data Analytics, or a related field, or equivalent professional experience
Preferred
Experience with predictive modeling and advanced spatial analytics is preferred
Professional certifications are a plus
Company
Discount Tire
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10001+ employees
Funding
Current Stage
Late StageLeadership Team
Andrew Haus
Chief Financial Officer
Tom Williams
Executive Vice President & Chief Experience Officer (CXO) Customer Experience
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