Lucky 21 Partners · 1 day ago
Amazon Advertising Manager
Lucky21 is a rapidly growing, dynamic company seeking a motivated Amazon Advertising Manager to lead their Amazon & Walmart 3P marketplace strategies. The role involves developing and executing high-performing advertising campaigns, optimizing performance, and collaborating with various teams to drive conversions and increase sales.
Personal BrandingSales
Responsibilities
Design and implement a comprehensive advertising strategy that aligns with overall business goals, including social marketing, product launches, seasonal campaigns, and brand-building initiatives
Monitor and optimize PPC and DSP campaigns to improve performance, ensuring alignment with business objectives, and maximizing ROI
Analyze campaign performance data to identify trends, insights, and opportunities. Present regular performance reports to leadership and provide recommendations for continuous improvement
Partner with the creative team to guide advertising asset needs, ensuring brand consistency and alignment with campaign objectives. Provide feedback to optimize creative assets for better performance
Oversee and allocate advertising budgets across platforms effectively, managing KPIs to achieve optimal results
Monitor competitor activities and trends to identify opportunities to differentiate our advertising strategy and maintain a competitive edge
Stay informed about the latest trends, updates, and best practices in Amazon and Walmart marketplace advertising, applying this knowledge to enhance campaign performance
Manage, mentor, and support a team of advertising specialists, fostering an environment of growth and continuous learning
Qualification
Required
3+ years of experience in Amazon and/or Walmart 3P marketplace advertising
Proven track record of success in designing and executing advertising campaigns that drive sales and increase brand awareness
In-depth knowledge of Amazon Seller Central and Walmart Seller Center advertising platforms, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
Experience in social media advertising (Instagram, TikTok, Facebook) to drive traffic and sales to product listings
Strong analytical skills with the ability to use data to make strategic decisions and drive continuous improvement
Excellent communication and presentation skills, with the ability to collaborate effectively with cross-functional teams
A self-starter with a strong preference for taking action and delivering results in a fast-paced environment
Benefits
Competitive salary and benefits package.