Corebridge Financial · 1 day ago
Multi-Cultural Life Marketing
Houston, TX
Full-time
Hybrid
Senior Level
7+ years expCorebridge Financial is a company focused on empowering individuals and institutions in their financial lives. They are seeking a Multi-Cultural Life Marketing professional to develop and implement marketing strategies targeting multicultural markets, ensuring that marketing materials are culturally relevant and compliant. This role involves collaboration across departments and managing external partnerships to enhance engagement with diverse consumer segments.
Financial ServicesInsuranceLife Insurance
Responsibilities
Develop and implement channel-specific marketing strategies targeting multicultural markets aligned with overall business objectives
Coordinate cross-departmental teams and external third-party support to ensure alignment and execution of the marketing programs
Partner closely with Operations & Underwriting leadership to ensure marketing strategies, materials, and initiatives are aligned with operational capabilities and business priorities
Manage external third parties that provide certified translation services of marketing materials ensuring quality, compliance and the delivery of official certificates of translation
Collaborate with product, distribution, and compliance teams to ensure multicultural marketing programs align with regulatory standards and cultural sensitivities while effectively communicating product value and brand trust
Develop and implement multicultural marketing strategies that resonate with diverse consumer segments, ensuring relevance, accessibility, and inclusivity across relevant marketing materials
Create culturally relevant messaging and creative content for both financial professionals and consumers that address unique needs, values, and financial planning goals specific to each demographic
Collaborate with internal distribution and product teams to activate growth strategies and strategic partnerships that support multicultural segments
Support relationship management with key accounts by developing tailored marketing resources and training programs
Lead development of culturally resonant creative, messaging, and content that authentically connects with target audiences
Oversee the adaptation and localization of existing content to ensure cultural relevance and accuracy
Manage agency and vendor relationships, ensuring on-brand execution and measurable outcomes
Collaborate with Operations & Underwriting teams to develop timely and accurate marketing communications that support process changes and service enhancements
Deliver broad marketing strategy that incorporates operational & underwriting insights to drive greater advisor education
Measure campaign performance, track key KPIs (awareness, engagement, lead generation, policy growth), and optimize based on insights
Leverage data to tell a compelling story about the impact of multicultural marketing efforts
Qualification
Required
Deep knowledge of life insurance products and evolving insurance landscape (7+ yrs preferred)
Understanding of financial advisor behavior and the dynamics of multi-channel distribution, including IMO, BGA, MGA, and MLM channels
Proven ability to align marketing strategies with sales objectives and business KPIs
Mastery of B2B content marketing, marketing automation, & performance marketing techniques
Experience with marketing technology platforms (e.g., Salesforce, Seismic)
Proficient in data-driven campaign development, A/B testing, and ROI-focused marketing
Strategic thinker with strong project management experience leading matrixed teams
Strong verbal and written communication skills, with ability to influence stakeholders and present to executive leadership
Adept at navigating a fast-paced, evolving environment with a proactive, entrepreneurial mindset
Proficient in Microsoft Office, Adobe Creative Suite, digital content management systems, and collaboration platforms (e.g., SharePoint, Teams)
Ability to write and edit marketing content with creativity and precision
Preferred
Bachelor's degree in Marketing, Communications, Business, or related field; Master's degree preferred
Benefits
Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
Retirement Savings: We offer retirement benefits options, which vary by location. In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
Employee Assistance Program: Confidential counseling services and resources are available to all employees.
Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.
Company
Corebridge Financial
Corebridge Financial is a providers of retirement solutions and insurance products. It is a sub-organization of AIG.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$10.25BKey Investors
Nippon Life Insurance Company of Japan
2025-11-04Post Ipo Secondary· $1B
2025-08-06Post Ipo Secondary· $1B
2024-11-07Post Ipo Secondary· $936M
Leadership Team
Alan Colberg
Lead Independent Director and Chair Nominating and Corporate Governance Committee
Ryan Vickerman
Digital Creative Director
Recent News
2026-01-07
2025-12-02
Company data provided by crunchbase