asmodee · 4 hours ago
Performance & Digital Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $90K/yr
5+ years expAsmodee is a global leader in tabletop games, committed to bringing people together through great games and amazing stories. They are seeking a highly skilled Performance & Digital Marketing Specialist to drive traffic, conversions, and long-term backer retention through strategic ad spend and data-driven insights for crowdfunding campaigns.
FamilyGamingPublishing
Responsibilities
Build and manage effective pre-launch funnels, leveraging lead ads to grow email lists and craft warm audiences in preparation for campaign launches
Design and execute day-one conversion strategies to maximize early backer momentum, ensuring campaign funding goals are rapidly achieved
Work with crowdfunding platforms like Kickstarter, Gamefound, and BackerKit Ads to analyze campaign data, monitor performance, and identify opportunities to improve ROI
Plan, execute, and optimize campaigns on platforms like Facebook/Instagram Ads, Google Ads, and YouTube pre-roll to drive traffic and backer engagement
Leverage retargeting pixels and build Lookalike audiences to efficiently re-engage potential backers and increase lifetime value (LTV)
Continuously run A/B tests on ads, landing pages, and creative assets, analyzing data to adapt campaigns dynamically for optimal results
Use analytics tools such as Google Data Studio, BackerKit Ads, and Meta Business Suite to track performance, derive actionable insights, and present findings in a clear and concise manner after each campaign or marketing push to key stakeholders
Refine the crowdfunding funnel, from lead generation to post-campaign acquisition, based on campaign performance data and user behavior metrics
Manage ad budgets efficiently, focusing on delivering strong ROAS and finding cost-effective growth opportunities
Qualification
Required
5+ years of experience in the marketing or Crowdfunding space with a deep understanding of crowdfunding funnels, including pre-launch lead ads, day-one backer momentum, and post-campaign customer conversion
Proven experience managing campaigns on Facebook/Instagram Ads, Google Ads, YouTube pre-rolls, and retargeting platforms
Skilled in tools such as Kickstarter/Gamefound analytics, BackerKit Ads, Google Data Studio, and Meta Business Suite to monitor and optimize campaigns
Expertise in setting up retargeting strategies, Lookalike audiences, and optimizing campaigns for lifetime value
Comfortable running A/B tests and making real-time data-driven adjustments to improve performance
Ability to collaborate with creative teams to deliver compelling ads and landing pages that inspire action
Familiarity with SEO strategies, email automation workflows, and post-campaign growth tactics
Highly flexible and able to pivot quickly when working in the fast-paced environment of crowdfunding campaigns
Company
asmodee
Asmodee is a publisher and distributor of board games, card games and role-playing games.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$994.51MKey Investors
EurazeoTikehau Capital
2025-02-10IPO
2024-11-29Debt Financing· $994.51M
2021-12-15Acquired
Leadership Team
Jurian Duijzer
CEO
Belinda Dorau Meier
Chief Financial Officer
Recent News
2025-12-22
Company data provided by crunchbase