Woven Health Collective · 8 hours ago
Senior Digital Strategist
United States
Full-time
Remote
Mid, Senior Level
4+ years expWoven Health Collective is focused on developing integrated digital and omnichannel marketing strategies for clients in the pharmaceutical, biotechnology, and medical device industries. The Senior Digital Strategist will interpret insights and data to guide campaign direction and optimization, collaborating with cross-functional teams to enhance personalization and strategic initiatives.
Health CarePharmaceutical
Responsibilities
As a subject matter expert, you will contribute to the strategic direction of digital and omnichannel programs, ensuring data and analytics inform planning, measurement, and optimization throughout the campaign lifecycle
You will collaborate closely with cross-functional partners across strategy, analytics, media, creative, and technology to support personalization initiatives and channel strategy
You will help articulate the 'why' behind performance results and support both internal teams and clients in understanding the strategic implications of insights
Contribute to the development of integrated digital and omnichannel strategies across channels such as web, CRM, email, and content ecosystems
Help align digital strategies with brand objectives, healthcare regulations, and omnichannel best practices
Support strategic consistency across planning, activation, and optimization efforts
Analyze CRM data, dashboards, and cross-channel KPIs to identify trends, opportunities, and areas for improvement
Partner with analytics teams to ensure measurement approaches align with strategic goals
Translate data into clear insights and recommendations that inform ongoing strategy
Apply healthcare-specific data sources (e.g., HCP and patient journeys, EHR/EMR insights, ICD coding) to inform targeting and segmentation approaches
Support personalization strategies, including audience frameworks, dynamic content considerations, and behavioral triggers
Help bridge healthcare data with practical digital strategy recommendations
Use AI tools to support strategic thinking, insight development, and exploratory analysis
Leverage generative AI to inform content strategy considerations, testing approaches, and idea generation
Stay informed on emerging AI-driven marketing trends and contribute perspective on potential applications
Develop client-facing materials, strategies, and presentations – helping translate insights into strategic implications and recommendations
Collaborate with internal teams and interagency partners, including media, to support integrated solutions
Act as a consistent strategic partner on assigned accounts, grounded in data and thoughtful analysis
Qualification
Required
4-6 years of experience in pharmaceutical advertising or healthcare marketing, within an agency environment
Experience supporting digital and omnichannel programs across strategy, measurement, and optimization
Working familiarity with platforms such as Google Analytics, Salesforce Marketing Cloud, Veeva, SEMrush, and other CRM and analytics tools
Strong analytical and strategic thinking skills, with the ability to interpret performance data and translate insights into clear recommendations
Clear, confident communicator with experience working with clients and cross-functional partners
Organized, proactive, and comfortable managing multiple workstreams
Collaborative, thoughtful, and detail-oriented with a strategic mindset
Preferred
Working knowledge of AI tools (e.g., ChatGPT, Perplexity, Jasper, Bard) to support research, insight development, or strategic exploration
Company
Woven Health Collective
Woven Health Collective is a full-service medical communications company with extensive experience in specialty therapeutic areas.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Ashley Kamil
Executive Vice President, Strategy & Engagement
Recent News
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