Aircall · 2 hours ago
Principal Business Systems Engineer
Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide. They are seeking an experienced Principal Business Systems Engineer to lead strategic initiatives across Go-to-Market Engineering and drive business transformation by enhancing operational efficiency and supporting revenue growth.
AnalyticsCall CenterCloud Data ServicesCRMEnterprise ApplicationsSaaSSoftwareTelecommunicationsVoIP
Responsibilities
Act as a trusted advisor to executive leadership, evangelize your vision of a north-star GTMS architecture and provide strategic insights and recommendations to optimize GTM processes and systems
Lead complex, cross-functional initiatives to enhance business capabilities across the entire customer lifecycle from lead generation to revenue recognition
Define and implement best practices for business process automation, system integrations, and data governance
Collaborate closely with Sales, Marketing, and Customer Success teams to identify opportunities for operational efficiencies and revenue growth
Translate high-level business objectives into actionable roadmaps, partnering with technical teams to implement scalable solutions
Evaluate Buy Vs Build options with an inclination to build in-house tooling when technically advantageous and cost-effective in the long run
Drive the adoption of low-code/no-code solutions (Salesforce Flows, Hubspot Workflows, Zapier, N8N, etc.) to enhance productivity and streamline operations
Oversee the design and execution of Salesforce and CPQ configurations, Hubspot configurations, reporting frameworks, and data enrichment strategies
Evaluate new technologies and trends, providing recommendations to enhance the GTM tech stack
Develop and present business cases for investments in technology and process improvements
Mentor and coach junior engineers, fostering a culture of continuous learning and excellence
Qualification
Required
8+ years of experience in a Business Systems role with GTM focus, preferably in a SaaS or high-growth environment
5+ years of experience leading a team of business systems engineers and/or full stack software engineers developing a GTMS tooling ecosystem that integrates core 3rd party CRM tools such as Hubspot and Salesforce with other 3rd party and in-house tooling that together automate workflows for GTM teams
Experience with business process modeling, data analysis, and translating complex business needs into technical solutions
Expertise in Salesforce CRM, CPQ solutions, and Hubspot CRM
Strong technical knowledge of system integrations, API-driven workflows, and low-code automation tools in the GTM space
Development experience with Salesforce (APEX), HubSpot (Workflows with Python/JS), declarative automation, and workflow configuration
Deep understanding of business processes across Sales, Marketing, and Customer Success
Demonstrated ability to lead enterprise-wide projects with a focus on process optimization and efficiency
Proven track record in business process re-engineering and cross-functional stakeholder management
Strong analytical skills, with experience in creating data-driven reports and dashboards to support business decision-making
Excellent communication and leadership skills, with the ability to influence stakeholders at all levels of the organization
Experience working in Agile environments and applying project management methodologies such as Scrum or Kanban
Preferred
3+ years of people management experience
3+ years of hand-on fullstack software engineering experience using Java, C#, Python, Ruby or similar
Salesforce developer/administrator certifications and Hubspot certifications
Familiarity with the broader GTM tech stack including sales engagement tools (Optreach, ZoomInfo, Lusha) and marketing automation tools
Strong analytical skills and familiarity with reporting tools such as Tableau, Power BI, Looker, Hex and SQL skills
Understanding of revenue operations strategies and their impact on business growth
Experience with change management frameworks to support business transformation initiatives
Benefits
Medical, dental, and vision insurance is 100% covered
401k plan with company matching!
Unlimited PTO — take the time you need to come to work feeling great!
Wellness, commuter, and childcare reimbursements
Generous parental leave policy
Company
Aircall
Aircall is a cloud-based call center software that integrates with CRM, productivity, and helpdesk tools.
H1B Sponsorship
Aircall has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (3)
2023 (1)
2020 (4)
Funding
Current Stage
Late StageTotal Funding
$225.55MKey Investors
HubSpot VenturesGoldman Sachs Asset ManagementDTCP
2022-02-23Series Unknown
2021-06-23Series D· $120M
2020-05-27Series C· $65M
Leadership Team
Recent News
2025-12-05
2025-12-04
Company data provided by crunchbase