BBI Solutions - Maine (Formerly Maine Biotechnology Services) · 13 hours ago
Regional Marketing Manager USA
United States
Full-time
Remote
Mid, Senior LevelBBI Solutions is a company dedicated to improving health and saving lives through innovative reagents. They are seeking a Regional Marketing Manager who will implement and govern marketing campaigns in their region, collaborating with product managers and sales teams to optimize campaign effectiveness and drive engagement with local customers.
Biotechnology
Responsibilities
Deliver an annual Marketing campaign plan, increasing overall campaign ROI through improved lead generation, campaign control and governance, and coordinated lead / funnel progression with front line sales
Ensuring that in region marketing activities, their planning and execution, are fully aligned with regional sales teams, growth objectives and strategies, while also being able to quickly adapt and support emerging regional requirements
Deploy regional marketing tactics utilizing a multichannel approach including print, digital, social, events, and sales channels
Drive engagement with front line sales, and more importantly, customers- having increased ability to interact directly with customers in local environments and settings, helping to adapt and tailor regional marketing approaches accordingly
Ensure that campaigns are adapted to local and cultural nuances, so that campaigns better reflect local customs, dialects, and preferences, making campaigns feel more personal and relatable
Deliver tailored messaging to ensure activities resonate more deeply with local audiences, leading to increased interaction, loyalty, and conversion
Bring brand messaging close to front line sales and customers, helping to embed and drive brand culture throughout the sales organisation and in direct customer interactions
Help BBI stand out from national or global competitors by emphasizing recognising and adapting to local needs, increasing staff and customer connectivity
Allow BBI to respond quickly to local events, trends, or challenges, keeping campaigns and associated marketing activities timely and relevant
Performing detailed analysis and routine reporting of regional business performance (i.e. segment sales performance, opportunity pipeline analysis, and campaign results) to feedback into Product Management and central Marketing to support the evolution of BBI’s marketing strategy
Qualification
Required
Proven marketing experience of delivering regional campaigns, content, and driving campaign success
Life science and healthcare industry related experience
Experience of working with a complex and extensive portfolio of products
Operating across differing sales channels to maximise lead generation
Interfacing with customers to gain feedback and assess campaign performance
Benefits
Competitive Salary with Yearly Salary Reviews
Medical & Dental Insurance Cover
Life & Short-Term Disability Insurance
Vision & Long-Term Disability Insurance
401k Retirement Savings Plan
Private Health Care Scheme
Global Employee Wellbeing Programme
Reward and Recognition Programme
Commitment to Career Development
Generous Annual Leave Package
Refer A Friend Scheme
State of the Art Facilities – Certified Centres of Excellence
Company
BBI Solutions - Maine (Formerly Maine Biotechnology Services)
BBI Solutions has acquired Maine Biotechnology Services to become a premier provider of antibody services offering: *Recombinant Antigen Development, *Hybridoma Development (Including Anti-Idiotypic projects) *Antibody Production and Purification Services *Preliminary Assay Development *Polyclonal Antibody Services BBI brings over 27 years of knowledge, experience, process development, and project management to our customers to ensure the best possible antibodies for any application.
Founded in 1990
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase