The Kinetic Group · 9 hours ago
Digital Marketing Coordinator
Ozark, MO
Full-time
Onsite
Entry Level
$55K/yr - $77K/yr
1+ years expThe Kinetic Group is a world leader in the design, manufacturing, and distribution of small caliber ammunition. They are seeking a Digital Marketing Specialist who will be responsible for planning and executing digital marketing campaigns, managing email and SMS strategies, and analyzing campaign performance to enhance consumer engagement.
Consumer Goods
Responsibilities
Help plan and execute digital marketing campaigns across multiple digital channels including Content Marketing, SMS, Video Marketing, and Email promotions
Participates in strategic planning activities for digital marketing and helps build sustainable revenue-generating campaigns and ROI
Assist the Marketing Director in developing email and SMS plans and delivering strategies encouraging retention and loyalty while maintaining data governance. Maximizes marketing list segmentation and remarketing strategies for optimal campaign performance
Partners across marketing teams to ensure consistent marketing messaging across web, E-Commerce, search, and email platforms. Help plan and implement campaigns that work in concert with our overall business objectives and marketing goals
Nurtures engagement by progressing our personalization strategy through email and SMS content targeted to people to add consumer value via email marketing journeys
Work cross-functionally with the eCommerce and digital marketing team to plan the email, web and digital marketing calendar of events for the year, while also project managing the execution of these tactics with the creative department
Measure and report the performance of all email and SMS marketing campaigns, and assess against goals using but not limited to the following key metrics: + Open rate + Average Order Value (AOV) + Conversion + Revenue + Return on Ad Spend (ROAS)
Plan, execute, and conduct A/B testing for campaign optimization
Oversee and actively manage the development and execution of all digital marketing projects to ensure on-strategy and on-time consumer impact + Digital content development + Video development and integration + Sweepstakes/promotions
Organizes and manages multiple priorities, maintain backlog, acts as a business analyst, drives implementation of approved marketing projects and enhancements, and communicates status
Performs day-to-day digital marketing operations to ensure quality deliverables that attract, engage, and convert consumers
Assists the Marketing/E-Commerce team in writing content, headlines, and web copy that is focused on our digital consumer
Qualification
Required
Bachelor's degree in digital marketing or related field
1-3 years of digital marketing experience
Analysis skills including the ability to identify patterns and potential issues
Strong project management and ability to manage multiple projects across various teams is a must
Understand digital marketing attribution modeling and develop a process for tracking campaign performance across all digital marketing channels
Strong analytical skills and data-driven thinking
Ability to learn A/B and multivariate experiments for testing campaign effectiveness
Works independently and with others in a matrix team environment
Ability to curate/write/edit all the newsletter-specific copy, headers, subject lines, preheaders, images, and CTAs
Solid background in communication & writing, especially for digital audiences
Attention to detail and proficiency in writing comprehensive business requirements and documentation
Knowledge of industry regulations and data governance
Ability to use project management software and PIM/DAM systems is encouraged
Preferred
Knowledge of Photoshop is preferred but not necessary
Experience in the hunt/shoot industry
Benefits
Medical and dental
Vision
Disability and life insurance
401K
PTO
Tuition reimbursement
Gear discounts
Company
The Kinetic Group
The World Leader in Ammunition. Member of the Ammo+ division of the industrial-technological group, CSG.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase