Airtable · 3 hours ago
Field Marketing Manager, Central
Austin, TX
Full-time
Hybrid
Mid, Senior Level
$138K/yr - $179K/yr
5+ years expAirtable is a no-code app platform that empowers organizations to accelerate their business processes. The Field Marketing Manager will drive pipeline creation through regional programs, partner with sales leadership, and own the regional marketing strategy to support enterprise growth in the AMER Central region.
DatabaseDeveloper ToolsSaaSSoftware
Responsibilities
Drive pipeline creation and expansion through strategic regional programs including executive roundtables, targeted webinars, hands-on workshops, and community events that directly support the AMER Central sales team
Partner strategically with sales leadership to identify top enterprise accounts and design targeted programs that accelerate deal progression and new opportunity creation
Own your regional marketing strategy by building and executing comprehensive plans aligned to business objectives, sales priorities, and revenue targets
Manage and optimize a dedicated regional marketing budget, tracking expenses and continuously improving pipeline-to-spend ratios
Measure and communicate impact through pipeline dashboards and performance analytics, providing regular insights and recommendations to sales teams and key stakeholders
Experiment and scale by piloting innovative event strategies, measuring ROI, and leveraging Airtable AI to enhance operational efficiency
Stay agile and responsive by adapting plans quickly as company priorities and market conditions evolve in our fast-paced environment
Deliver measurable results with accountability for both immediate pipeline generation and long-term closed-won revenue attribution
Qualification
Required
5+ years of B2B field marketing or demand generation experience within enterprise software/SaaS, with a proven track record of consistently hitting pipeline targets with marketing campaigns and events
Sales partnership expert with demonstrated ability to build strong relationships with sales leadership and individual sellers, earning their trust and driving alignment
Event marketing specialist with hands-on experience running account-based programs, executive roundtables, webinars, and both virtual and in-person events
Data-driven decision maker who uses analytics to optimize programs, with proficiency in Salesforce, Sales Navigator, Looker, and event management platforms like Splash
Technology savvy with experience using ABM platforms (6sense, Demandbase, Terminus) and a solid understanding of modern B2B lead management and attribution models
Budget owner who has successfully managed regional marketing budgets, tracked ROI, and continuously improved spend efficiency
Adaptable leader who thrives in high-growth, dynamic environments and can seamlessly pivot strategies while maintaining operational excellence
Strong communicator with executive presence and exceptional project management skills that enable cross-functional collaboration
Preferred
Bonus points for Airtable experience and familiarity with AI-powered marketing tools
The preferred primary work location is Austin, TX with a secondary preference for Chicago, IL
The ideal candidates is based in the Central Time Zone
Benefits
Opportunity to receive benefits
Restricted stock units
May include incentive compensation
Company
Airtable
Airtable is a cloud-based software company that offers an online platform for creating and sharing relational databases.
501-1000 employees
H1B Sponsorship
Airtable has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (12)
2023 (16)
2022 (40)
2021 (28)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$1.35BKey Investors
XNGreenoaksThrive Capital
2022-07-01Secondary Market
2021-12-13Series F· $735M
2021-03-15Series E· $270M
Leadership Team
Howie Liu
Cofounder, CEO
Andrew Ofstad
Co-founder
Recent News
Crunchbase News
2025-12-09
2025-12-02
Company data provided by crunchbase