Citizens Telephone Cooperative · 13 hours ago
Multimedia Content Developer
Floyd, VA
Full-time
Onsite
Entry, Mid LevelCitizens Telephone Cooperative is seeking a Multimedia Content Developer to execute their multimedia content strategy. The role involves planning, creating, and distributing engaging content across various platforms, managing content calendars, and analyzing performance data to optimize strategies.
Communications InfrastructureEmailInternetTelecommunicationsVoIPWeb Hosting
Hiring Manager
Lori Saltus
Responsibilities
Filming, editing, and producing short-form and long-form videos
Creating reels, YouTube videos, ads, and promotional clips
Managing video content calendars, storage, and posting
Ensuring brand consistency in visuals and messaging
Develop instructional training product videos
Company commercials and advertising for clients, sponsors, and more
Managing accounts across platforms (Instagram, Facebook, YouTube, LinkedIn, Google, etc.)
Scheduling and posting content
Copywriting for captions
Tracking analytics and performance
Engaging with followers and responding to comments/messages
Developing content strategies
Ensuring brand consistency in visuals and messaging
Establish and maintain effective public relations, raise company awareness, and employee morale. Engage with followers and customers; resolve customer inquiries
Maintain budget guidelines and prepare quantitative information to gauge promotions and events. Collect marketing data and compile reports on campaign effectiveness. Maintain budget guidelines and prepare quantitative information to gauge promotions and events. Collect marketing data and compile reports on campaign effectiveness
Research merchandise and promotional materials for events and company annual meetings. Organize marketing materials for events, including setup, takedown, and storage of displays
Work with media and product managers to ensure the quality and success of campaigns and tradeshow events (scheduling, material development, packaging, booth, and display set up, etc.)
Work with executive and product managers in developing, implementing, distributing, and evaluating new products
Development and implementation of educational and training resources for employees and customers
Collaborate on promotional ideas (contest details, rules, and procedures) and execution of tactics
Develop and implement a social-media strategy across platforms (Instagram, Facebook, YouTube, LinkedIn, etc.) aligned with marketing goals
Manage and produce multimedia content (videos, photos, graphics) as part of brand storytelling
Plan, shoot, and edit video content for platforms such as Facebook, Instagram Reels, YouTube Shorts/long-form
Oversee content scheduling, posting cadence, and maintain consistent brand voice across channels
Oversee production of the company’s television channel content (sports, parades, community shows, and more)
Execute advertising sales efforts for sponsorships of programming
Oversee commentators for local sports
Create a content calendar covering video, images, stories, and posts across multiple social media platforms
Write captions, craft post copy, and design basic graphics/thumbnails as needed
Schedule and publish posts; manage engagement — respond to comments/messages, monitor trends, and engage followers
Track analytics (engagement, reach, growth) and use data to optimize content strategy
Collaborate with marketing, web development, sales, and other departments to ensure brand consistency for integrated campaigns, promotions, and the launch of new products/services
Qualification
Required
Video production and editing skills (shooting, editing, post-production)
Experience preferred using shooting/editing tools (e.g. Premiere Pro, Davinci Resolve, Canva Affinity Suite, Final Cut, Adobe, Telvue, and mobile editing apps)
Familiarity with major social-media platforms (Instagram, Facebook, YouTube, etc.)
Good writing and communication skills for captions, copy, and community interaction
Comfort with analytics tools (platform analytics, maybe Google Analytics)
Basic design sense (for thumbnails, visuals, maybe simple graphics)
Ability to work to deadlines and manage a content calendar
Good communication, project management, and organizational skills
Company
Citizens Telephone Cooperative
Citizens, is a regional full-service communications and entertainment provider serving 7 counties within Southwest Virginia.
Founded in 1914
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase