Cornerstone OnDemand · 4 hours ago
Senior Manager, Global Campaigns - United States
Cornerstone OnDemand is a company focused on empowering organizations and their people to thrive. They are seeking a Senior Manager, Global Campaigns to lead the development and execution of global marketing campaigns that drive awareness and pipeline growth.
E-LearningEmploymentEnterprise SoftwareHuman ResourcesSaaSTraining
Responsibilities
Own the full lifecycle and architecture of Cornerstone’s global campaigns, from ideation and strategy to budgets, execution, and optimization
Partner closely with cross-functional stakeholders in product marketing, content, brand, and field marketing to define campaign strategy, identify target audiences, align messaging, and influence the content ecosystem needed for high-impact activation
Translate business priorities and product value propositions into compelling, multichannel campaign plays designed to drive demand and generate pipeline
Drive integrated full funnel motions, ensuring consistent and effective activation across paid and owned channels inclusive of email, web, advertising, social, content, events, and ABM programs
Drive collaboration with regional teams for localization and market-specific adaptations that maximize local relevance while maintaining global brand cohesion
Maximise campaign effectiveness and adoption through enablement of global field marketing partners (train the trainer), who will activate and enable the campaign in target segments/GEOs
Lead nurture programs that improve and accelerate conversion throughout the customer lifecycle
Establish repeatable processes and standardized frameworks for how global campaigns are planned, built, launched, and measured
Refine and maintain a unified KPI framework to track campaign performance, conversion rates, channel effectiveness, and pipeline impact
Build, mentor, and scale a multidisciplinary global team, creating the structure and capabilities needed to support long‑term campaign growth and operational maturity
Qualification
Required
8+ years' experience developing and running integrated, multichannel B2B campaigns
Proven track record of executing effective campaigns that drive closeable pipeline to reach company goals
Strong ability to translate product messaging and customer insights into compelling, actionable campaign stories
Skilled in cultivating trust-based working relationships across different functional teams in a variety of geographies
Demonstrated ability to lead productive, growth-oriented teams and drive operational excellence at scale
Creative mind that thrives on ways to inspire and engage target audiences that result in measurable, reportable business impact
Energetic and proactive team player with a sense of humor and ability to thrive in a dynamic environment
Benefits
Annual bonuses
Short- and program-specific awards depending on the role
Comprehensive benefit offering
Company
Cornerstone OnDemand
Cornerstone OnDemand offers talent management software that helps organizations in recruiting, training, and managing their people.
Funding
Current Stage
Public CompanyTotal Funding
$344.7MKey Investors
Silver LakeMeritech Capital Partners
2021-08-05Acquired
2017-11-08Post Ipo Equity· $300M
2011-03-23Post Ipo Equity
Leadership Team
Recent News
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