Expedia Group · 8 hours ago
Director Strategy, Advertising Demand
Austin Domain 11 - HomeAway
Full-time
Onsite
Director/Executive
$208K/yr - $290K/yr
10+ years expExpedia Group powers global travel for everyone, everywhere, designing cutting-edge tech to enhance travel experiences. The Director of Strategy will lead targeted demand generation efforts across various verticals and shape commercial strategies to accelerate advertiser acquisition and supply adoption.
CommunitiesInternetReservationsTask ManagementTechnical SupportTicketingTourismTransportationTravel
Responsibilities
Develop and execute strategies to identify, engage, and onboard new advertisers across key endemic verticals. Build scalable frameworks for advertiser growth and retention
Partner with commercial and product teams to increase ad product adoption among existing supply partners. Design clear commercial motions and simplify buying processes to drive usage and revenue growth
Establish credibility with agencies and non-endemic advertisers to unlock multi-client opportunities. Create go-to-market strategies that position the platform as a trusted partner for new categories
Analyze market trends, competitive landscape, and performance data to inform strategy. Collaborate cross-functionally with Sales, Marketing, Product, and Partnerships to align initiatives
Serve as a thought leader internally and externally, representing the company at industry events. Mentor and guide teams to deliver against strategic objectives
Qualification
Required
10+ years of experience in advertising strategy, demand generation, or related fields
Proven track record in advertiser acquisition, agency engagement, and vertical expansion
Strong understanding of endemic travel categories and non-endemic advertising opportunities
Expertise in programmatic advertising, media planning, and commercial strategy
Exceptional analytical, communication, and stakeholder management skills
Benefits
Medical/dental/vision
Paid time off
Employee Assistance Program
Wellness & travel reimbursement
Travel discounts
International Airlines Travel Agent (IATAN) membership
Company
Expedia Group
At Expedia Group (NASDAQ: EXPE), we believe travel is a force for good – it opens minds, builds connections, and bridges divides.
10001+ employees
H1B Sponsorship
Expedia Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (519)
2024 (410)
2023 (382)
2022 (629)
2021 (483)
2020 (366)
Funding
Current Stage
Public CompanyTotal Funding
$4.25BKey Investors
TCV
2025-02-21Post Ipo Debt· $985M
2020-04-23Post Ipo Equity· $1.2B
2020-04-23Post Ipo Debt· $2B
Leadership Team
Ariane Gorin
Chief Executive Officer
Ramana Thumu
Chief Technology Officer
Recent News
2026-01-23
2026-01-22
Company data provided by crunchbase