Media Planner jobs in United States
cer-icon
Apply on Employer Site
company-logo

Nissan Motor Corporation · 5 hours ago

Media Planner

TBWA
Chiat
Day is a modern, integrated agency dedicated to leading all marketing and communications for Nissan. The Media Planner will be responsible for creating and implementing media campaigns, developing solutions to complex problems, and mentoring Associate Media Planners.

AutomotiveCustomer ServiceManufacturingSalesTransportation

Responsibilities

Creating flowcharts, media authorizations, buy authorizations, budget reports, media package POVs, daily interaction with Business Leadership team and other media-related reporting plus media research
Develop solutions to moderately complex problems
Effectively interact with Nissan Regional marketing staff, internal regional account team and media strategy team
Develop and implement media campaigns including digital, video, audio, and OOH from pre-planning stages to post-campaign reporting
Develop and present recommendations, evaluations, POVs and media analyses to Business Leadership and ultimately clients
Organize, implement and control the day-to-day media planning development process including coordination with Associate Media Planner
Planning local DMA based media tactics (Linear TV, Connected TV, Radio, Digital Audio, and OOH and Print)
Experience with planning digital media (Paid Search, programmatic and direct display, social and online video) along with interpreting results data and drawing insights
Work with internal digital media team to integrate digital objectives and strategies into overall plans
Understanding of digital media best practices and trends
Work with the OMD buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
Teach and mentor Associate Media Planner, providing one-on-one communications and training sessions to help develop and grow skill set

Qualification

Media planning toolsDigital media planningData analysisMathematical conceptsCollaborationAdaptabilityCommunicationMentoring

Required

Experience or familiarity using industry media planning tools: Media Ocean/DDS, Media Tools, Scarborough/MRI Research, etc
Fluency in mathematical concepts (Excel, pivot tables, charts, multiple formulas, media math)
Ability to translate data into well-articulated ideas
Demonstrated collaborative and adaptable work ethic
Professional and constructive manner and solution-oriented approach
Experience with planning local DMA based media tactics (Linear TV, Connected TV, Radio, Digital Audio, OOH and Print)
Experience with planning digital media (Paid Search, programmatic and direct display, social and online video)
Ability to interpret results data and draw insights
Understanding of digital media best practices and trends
Experience in developing and implementing media campaigns including digital, video, audio, and OOH from pre-planning stages to post-campaign reporting
Ability to develop and present recommendations, evaluations, POVs and media analyses to Business Leadership and clients
Experience in organizing, implementing and controlling the day-to-day media planning development process
Ability to teach and mentor Associate Media Planner, providing one-on-one communications and training sessions

Benefits

Health/vision/dental insurance
401(k)
Stock purchase
Vacation
Sick and personal days
Disability, life, travel insurance plans and programs
Retirement plans subject to the terms and conditions of such benefit plans

Company

Nissan Motor Corporation

company-logo
Nissan Motor Corporation is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands.

Funding

Current Stage
Public Company
Total Funding
$7.3B
Key Investors
Mizuho Bank
2025-07-11Post Ipo Debt· $5.84B
2022-11-30Post Ipo Debt· $1.46B
2000-01-02IPO

Leadership Team

leader-logo
Mike Lavigne
Vice President, Global Customer Experience & Digital Transformation
linkedin
leader-logo
Makoto Uchida
Director
Company data provided by crunchbase