Stone & Skillet · 5 hours ago
Vice President of Sales
United States
Full-time
Remote
Director/Executive
10+ years expStone & Skillet is a growing company focused on expanding its bakery department retail distribution. The VP of Sales will be responsible for developing and executing business plans to achieve growth and ROI goals while managing relationships with key retailers and distributors.
E-CommerceFood and BeverageRecipesShippingWholesale
Responsibilities
Help secure aligned priority key customer meetings, cross-functional account meetings, and top to top meetings and guide content for presentation
Work closely with Co-Founder/CEO, who is a lead authentic voice in front of all top retailer meetings
Build on Northeast distribution foundation and become a market share leader in key accounts with lead broker and field/instore support: Whole Foods (local), Hannaford, Market Basket, Big Y, Roche Bros, Wegmans, Star Market, Stop & Shop
Build and maintain direct relationships with key retailers across the country. Call and sell directly to key accounts and help guide decisions on outside brokers/merchandiser partners and future channel staffing needs
Manage and hire select broker partners to call on accounts for new placement and to continue managing the relationship with existing accounts
Evaluate instore opportunities and ensure third-party partners are delivering on KPI’s and meeting business needs. Secure ideal shelf placement of Stone & Skillet products and solve its challenges of top item out of stocks
Manage distributor network, ensure product is in stock, manage sell thru, pricing accuracy etc
Negotiate pricing and SKU mix with distributors/retailers. Negotiate trade spend programming and customer marketing to optimize ROI and maintain premium brand status across multiple retailers
Monitor retailer account performance utilizing distributor and syndicated data. Develop action plans to increase distribution, drive velocity, and improve pricing/promotional strategy
Work closely with CFO to ensure a coordinated approach to customer fulfillment at the lowest possible delivered net cost
Work with trade director and CFO to review trade spend management and deduction review. Develop and provide accurate forecasts and lead the S&OP process with strong Trade processes
Hit key sales targets: $, units, velocity, trade spend, stores, forecast accuracy, ACV, etc., while being fully aligned with the broader Company mission and financial objectives
Represent the company at trade shows such as Expo West, IDDBA, and select distributor shows. Promote positive relations with partners, vendors, and distributors
Qualification
Required
Bachelors degree with minimum of 10+ years of progressive experience managing Sales in emerging brand CPG with history of calling on major retailers and distributors across Natural and Conventional Grocery, etc
Must have access to bakery department buyers and broker relationships on a national scale. History of calling on major retailers in fresh perimeter bakery
Must have proven successful experience with founder-led, early-state business
Must have bakery department and natural and conventional grocery experience. Experience with Foodservice, E-tailers, and Club a bonus
Experience managing broker network, agencies, distributors, and working closely with internal team
Must possess demonstrated leadership and delivery of consistently strong results
Experience with IRI/Nielsen/SPINS databases
Scrappy, 'roll up sleeves' and 'make it happen' operator with a strong sense of urgency and focus on results
Must be self-motivated and proactive. Willing to do whatever it takes and adaptable to bootstrap needs. Experience working with founders and comfortable in an entrepreneurial environment
Resilient, self-motivated and able to work well (maintain positive outlook) under pressure
Seasoned and polished professional with a dynamic personality and the ability to encourage teamwork. Natural team player
Strong organization skills. Confidence in communications
Internal and external relationship management, team building, and negotiation skills
Proficient computer skills with powerpoint, excel, and word. Good written and verbal communication and creative problem-solving skills, be able to work in a team environment, and be customer/market oriented
Willing to travel 50% of the time
Benefits
Strong benefits (health, vision, dental, 401k)
Fun and collaborative team culture with high growth phase excitement
Company
Stone & Skillet
Stone & Skillet produces and sells muffins.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2024-02-21Seed
Company data provided by crunchbase