Circle K · 21 hours ago
Senior Specialist, Digital Merchandising
Charlotte, NC
Full-time
Onsite
Senior Level
5+ years expCircle K is a well-known convenience store chain, and they are seeking a Senior Specialist in Digital Merchandising to enhance their content marketing strategy. The role involves content creation, social media management, and performance analysis to drive engagement and align with business objectives.
Food and BeverageRetailShopping
Responsibilities
Support the execution of a holistic content marketing strategy aligned with business objectives
Produce a diverse range of high-quality content, including infographics, videos, and social media content
Develop and maintain integrated content and social media promotion strategies
Maintain and regularly refresh the social media asset library
Evaluate social media performance and pivot strategy to align with current trends
Establish social key performance indicators and performance benchmarks by platform, campaign, and content type
Create actionable insights that drive the business forward and show success in progress to key performance indicators
Standardize success metrics across Circle K’s Social Media Network (owned, talent (influencers), partners, and fans (UGC))
Communicate and present findings to key partners via both email and in person presentation
Work with category campaign manager(s) to build social media calendar in accordance with business objectives and plan
Maintain a monthly social media calendar with input from internal stakeholders and external vendor partners
Work with internal creative, or agency partners as needed to brief in social media content
Use of Content Management System (Sprinklr) to schedule and distribute national content
Repurpose content from other sources for our own social media channels, understanding how to change the tone of the content for each channel (ex: UGC, EGC, influencers)
Ensure uniform content and tone of voice within social communities
Track and increase engagement on social channels (growth, retention, interactions, conversions, etc.)
Deploy social giveaways and fulfillment
Identify high performing ideas and campaigns for United States
Assist Brand Managers with localized support as needed
Qualification
Required
Bachelor's degree in marketing, Communications, or related field
5 years minimum experience in social media marketing with demonstrated success
Hands on experience in content management, with excellent content creation skills
Experience and knowledge of social media advertising platforms (Meta Business Manager, IG Ads Manager, X, TikTok) etc. to track audience engagement and campaign performance
Experience working with monitoring and publishing tools (ex: Sprinklr)
Outstanding ability to think creatively and identify and resolve problems
Excellent analytical, organizational, project management and time management skills
Must be able to adapt to rapidly changing environment, manage multiple priorities, and meet deadlines
Expertise managing social media and content campaigns for a B2C company (or equivalent)
Must be able to perform the essential duties and responsibilities as described above
Must be able to follow state, federal and company guidelines
Company
Circle K
Our mission at Circle K is to make our customers' lives a little easier every day.
10001+ employees
H1B Sponsorship
Circle K has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (18)
2023 (24)
2022 (10)
2021 (14)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Edward Dzadovsky
EVP, Chief Technology Officer
Brian Hannasch
Chief Operating Officer
Recent News
2025-01-11
2025-01-11
Company data provided by crunchbase