IMMY · 5 hours ago
Marketing Manager – HAI and Cancer-related Fungal Diagnostics
Norman,OK,US
Full-time
Onsite
Mid Level
3+ years expIMMY is a company focused on in vitro diagnostics, and they are seeking a Marketing Manager to lead their marketing initiatives for fungal diagnostics. This role involves developing marketing strategies, managing product positioning, and building relationships with key customers to enhance brand visibility and market share.
Biotechnology
Responsibilities
Serve as the product and disease-state SME for IMMY’s HAI and cancer-related fungal diagnostics portfolio, providing expertise across LFA, PCR, and EIA technologies
Develop and execute integrated marketing plans that support annual operating plan goals and product placement targets
Create product positioning, value statements, and messaging frameworks that differentiate IMMY’s products and solutions
Lead strategic marketing initiatives, ensuring alignment with company objectives and timely execution
Track, analyze, and trend key performance indicators to assess program effectiveness and optimize ongoing strategy
Conduct ongoing market surveillance—competitor activity, new studies, clinical guidelines, and emerging trends—and integrate findings into messaging, training, and campaigns
Integrate Voice of Customer (VoC) and market insights to guide both current products and future innovations
Build and maintain strong relationships with key customers, professional groups, and Key Opinion Leaders (KOLs) to support brand credibility and scientific leadership
Drive market knowledge through field travel, customer visits, trade shows, and sales team interactions
Prepare and deliver compelling customer-facing content for selling scenarios and educational engagements
Represent IMMY at major conferences and oversee execution of tradeshow strategies
Develop and deliver internal training to ensure sales and commercial teams achieve strong product knowledge and capability
Create external-facing pitch decks, educational content, and customer tools that clearly communicate the value and clinical utility of IMMY’s portfolio
Partner closely with the Learning and Development team to maintain up-to-date and high-impact materials
Ensure all product positioning and messaging content is current and effectively adopted by commercial personnel
Drive Launch Excellence for IMMY products—from business cases and pre-launch planning through execution and performance measurement
Support strategic decision-making for on-market and future products by combining clinical evidence, VoC insights, and market assessments
Align product strategies with commercial needs to maintain a strong value proposition for both customers and the company
Coordinate details for all meetings, exhibitions, and face-to-face opportunities in order to generate more impressions and maximize the impact of IMMY products
Assist in developing annual budget for all potential meetings
Schedule booth payment, sponsorship, and rentals
Coordinate with sales reps on travel dates, bookings, and materials
Qualification
Required
Bachelor's degree or higher in Business, Marketing, Science or a related field
Specialized knowledge of the in vitro diagnostic industry
Excellent written and verbal communication skills with proficiency in building clear, compelling value propositions that can easily be expressed in a variety of media
Exceptional strategic and analytical thinker
Ability to maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes
Preferred
MBA
3-5 years of experience in a Marketing role or related commercial role
Company
IMMY
Bringing Diagnostics closer to the patient. IMMY is a global leader in fungal and infectious disease diagnostics.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Bryan Skinner
Chief Financial Officer
Joy Pelfrey
Chief Operating Officer
Company data provided by crunchbase