E.L.F. BEAUTY · 4 hours ago
Summer Intern, CRM, Naturium
Los Angeles, CA
Internship
Hybrid
Intern
$20/hr - $20/hre.l.f. Beauty, Inc. is a leading company in clean, cruelty-free beauty with a diverse portfolio including e.l.f. Cosmetics and Naturium. The CRM Summer Intern will support Naturium’s lifecycle and loyalty marketing efforts, focusing on customer acquisition, engagement, and retention through various owned channels.
BeautyConsumer GoodsCosmeticsE-Commerce
Responsibilities
Support the development of a new loyalty acquisition strategy across owned channels, paired with a retention approach for newly enrolled members
Assist in designing and optimizing customer journeys, including welcome, replenishment, post-purchase, and loyalty tier experiences
Coordinate loyalty promotions, point mechanics, rewards catalog updates, and member communications
Monitor and track loyalty KPIs, including enrollment, activation, and repeat purchase rate
Help develop email and SMS strategies supporting product launches, brand initiatives, and product education
Create and maintain briefs for copy and creative assets
Assist with building, QA’ing, and deploying email and SMS campaigns (promotional, transactional, lifecycle, winback, post-purchase, and educational)
Support audience segmentation, personalization logic, and A/B testing initiatives
Support day-to-day coordination with TYB and other loyalty or UGC platforms, including briefs, asset delivery, and campaign timing
Track and report on engagement, referrals, UGC submissions, and reward fulfillment
Assist with troubleshooting and escalating platform issues to external vendors
Partner with Brand, Creative, eCommerce, and Customer Service teams to align messaging, promotions, and timing
Support promotional setup, including UTMs and offer codes, to ensure accurate tracking and execution
Qualification
Required
Must be available for the full internship period: June 1st - August 28th
Must be a rising junior or senior at the time of the internship
Currently pursuing a Bachelor's degree in Marketing, Communications, Business, or a related field
Strong interest in CRM, loyalty, and lifecycle marketing
Familiarity with email and SMS platforms is a plus
Basic understanding of segmentation, personalization, A/B testing, and marketing analytics
Highly organized with strong time management and communication skills
Comfortable working with spreadsheets, trackers, and dashboards
Detail-oriented with a QA mindset and ability to follow structured processes
Passion for the beauty industry, with awareness of competitors and thought leaders
Preferred
Familiarity with email and SMS platforms is a plus
Experience using Figma is a plus
Company
E.L.F. BEAUTY
E.L.F. Beauty is a cosmetics brand that offers professional makeup and beauty products to customers.
Founded in 2004
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$729.12M2025-03-03Post Ipo Debt· $500M
2023-06-07Post Ipo Equity· $3.94M
2017-03-29Post Ipo Secondary· $225.18M
Leadership Team
Ekta Chopra
Chief Digital Officer
Recent News
The Motley Fool
2026-01-25
2026-01-23
Company data provided by crunchbase