Irvine Company · 6 hours ago
Director, Digital Marketing ($149,100 - $190,400)
Irvine, CA
Full-time
Onsite
Director/Executive
$149K/yr - $190K/yr
7+ years expIrvine Company is a leading provider of resort-style apartment communities in California, seeking a Director of Digital Marketing to shape their digital marketing strategy. The role focuses on driving resident acquisition and retention through data-driven marketing strategies while leading a digital marketing team and optimizing various digital channels.
Commercial Real EstateReal EstateReal Estate Investment
Responsibilities
Develops and executes a robust and comprehensive digital marketing strategy focused on maximizing qualified lead volume, minimizing undesired cross-campaign cannibalization, and achieving divisional business goals
Directs and optimizes all core digital channels (Paid Search, Local SEO / Reputation Management, Social Media, Internet Listing Service (ILS), and Email Marketing) to drive qualified traffic, lead generation, and resident engagement. Ensures integration and consistency across all platforms in partnership with internal and external teams
Establishes Key Performance Indicators (KPIs), tracks progress, and utilizes advanced marketing analytics to generate actionable insights, continuously optimizing campaigns for maximum return on investment and achieving marketing objectives
Leads and manages a digital marketing team, providing training, mentorship, coaching, and managing team and individual performance. Leads the relationship with the external digital media agency and ensures a cohesive, data-led digital experience
Maintains expert knowledge of the evolving digital landscape, actively researches emerging technologies (e.g., Artificial Intelligence, marketing automation), and implements innovative solutions to optimize the online presence and enhance the resident experience
Oversees, negotiates, and manages all digital marketing contracts and purchase orders (POs). Institutes financial rigor in processes and ensures adherence and discipline to the budget, proactively identifying and addressing variances to secure optimal financial terms and accountability
Qualification
Required
Develops and executes a robust and comprehensive digital marketing strategy focused on maximizing qualified lead volume, minimizing undesired cross-campaign cannibalization, and achieving divisional business goals
Directs and optimizes all core digital channels (Paid Search, Local SEO / Reputation Management, Social Media, Internet Listing Service (ILS), and Email Marketing) to drive qualified traffic, lead generation, and resident engagement
Ensures integration and consistency across all platforms in partnership with internal and external teams
Establishes Key Performance Indicators (KPIs), tracks progress, and utilizes advanced marketing analytics to generate actionable insights
Continuously optimizing campaigns for maximum return on investment and achieving marketing objectives
Leads and manages a digital marketing team, providing training, mentorship, coaching, and managing team and individual performance
Leads the relationship with the external digital media agency and ensures a cohesive, data-led digital experience
Maintains expert knowledge of the evolving digital landscape, actively researches emerging technologies (e.g., Artificial Intelligence, marketing automation), and implements innovative solutions to optimize the online presence and enhance the resident experience
Oversees, negotiates, and manages all digital marketing contracts and purchase orders (POs)
Institutes financial rigor in processes and ensures adherence and discipline to the budget, proactively identifying and addressing variances to secure optimal financial terms and accountability
In-depth knowledge of digital media strategy across channels and acquisition campaigns for paid search (Google, Microsoft), social media (Meta, Snap), and programmatic display
Strong analytical and problem-solving skills to synthesize campaign and customer data from platforms including Salesforce Marketing Cloud, Tableau, Ad Platforms, Amplitude, and Looker to translate insights into actionable strategies
Experience in developing and managing digital marketing budgets and paid media plans
Strong financial acumen and attention to detail
Strong communication, collaboration, and presentation skills to partner effectively across internal and external stakeholders and cross functional teams
Proven ability to prepare and present strategic executive presentations
Preferred
Bachelor's Degree (or equivalent experience)
7 - 10 years
Graduate degree or continuing education preferred
Benefits
Paid time off
Matching 401(k)
Health benefits
Company
Irvine Company
The Irvine Company is a real-estate investment company.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Abe Wong
Chief Technology Officer
Marc Ley
Executive Vice President and Chief Investment Officer
Recent News
The Real Deal
2025-11-05
San Diego Union-Tribune
2025-11-01
Company data provided by crunchbase