TreVita Medical Tourism · 1 day ago
Head of Marketing Operations
San Diego, CA
Full-time
Onsite
Lead/Staff, Director/Executive
$115K/yr - $130K/yr
5+ years expTreVita Medical Tourism is seeking an experienced Head of Marketing Operations to enhance their marketing function. This role focuses on connecting external marketing partners with internal priorities, driving accountability, and translating data into actionable growth strategies.
Assisted LivingCustomer ServiceMedical
Responsibilities
Own marketing metrics, including Client Acquisition Cost (CAC), conversion rates, ROI by channel, and attribution models
Monitor and evaluate the performance of SEO, SEM, paid ads, social media, and influencer campaigns
Set clear expectations and deadlines for external partners; hold them accountable for results and ROI
Provide leadership with weekly and monthly reports highlighting wins, risks, and improvement areas
Build and manage the marketing roadmap, ensuring all campaigns and initiatives are executed on time
Supervise the Digital Marketing Specialist, providing direction and coaching
Oversee internal marketing projects such as website updates, HubSpot enhancements, and dashboards
Partner with Sales and Coordination teams to align campaigns with real client needs and feedback
Ensure brand voice and messaging reflect our premium, concierge positioning
Communicate upcoming campaigns, timelines, and results to internal stakeholders
Design and maintain dashboards in HubSpot and other tools
Implement and refine attribution models to understand channel performance
Lead post-campaign reviews to identify lessons learned and apply optimizations
Position our services to clearly communicate and reinforce our premium value, ensuring that the price point is matched by the quality of experience and outcomes perceived by our clients
Review and approve content created by the Digital Marketing Specialist or external partners
Ensure brand voice and messaging remain consistent across all digital, print, and client communications
Oversee strategy for reviews, testimonials, and reputation-building initiatives to strengthen our premium positioning
Recommend and test new channels, offers, or tactics to improve our acquisition funnel
Lead A/B testing and experimentation across campaigns, ensuring results are tracked and applied
Stay informed on competitors, industry trends, market positioning, and healthcare/medical tourism marketing practices to ensure we remain competitive and aligned with best practices
Proactively surface new ideas and challenge assumptions when strategies
Qualification
Required
5-7 years of experience in marketing operations, analytics, or growth marketing roles
Experience managing external agencies and ensuring ROI
HubSpot (or equivalent CRM) expertise in reporting, workflows, and integrations
Strong project management skills with ability to juggle multiple deadlines
Data-driven mindset; able to translate numbers into strategic recommendations
Excellent communication skills with the confidence to influence and push back when needed
Background in healthcare, wellness, or travel industries
Working knowledge of key digital channels: Google Ads, Meta Ads, influencer marketing, social media brand management, SEO, and email marketing
Preferred
Bilingual English/Spanish preferred
Startup or lean environment preferred
Benefits
Comprehensive compensation and benefits package
Rewarded based on your performance
Recognized for the value you bring to the business
Company
TreVita Medical Tourism
TreVita is the premier Medical Tourism Concierge that provides world-class technology, personalized customer service, and an optimized screening process for our partner surgical facilities and physicians.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Brennan Cassidy
Chief Operating Officer
Company data provided by crunchbase