Coker Group · 10 hours ago
Digital Marketing Generalist
Chattanooga,TN,US
Full-time
Hybrid
Entry, Mid Level
2+ years expCoker Group is seeking a motivated Digital Marketing Generalist to join their team and support efforts to grow their brand presence and generate leads. The role involves assisting with planning, execution, and tracking of digital marketing activities across various online channels while developing skills in digital marketing disciplines.
Automotive
Responsibilities
Assist in the execution of digital marketing campaigns across SEO/SEM, email, social media, and display advertising under the direction of senior team members
Help track and report on customer loyalty program activities and performance
Support the creation, editing, and publishing of content for websites, blogs, and social media platforms while maintaining consistent brand messaging
Assist with keyword research, basic on-page SEO updates, and content changes to support organic search performance
Collect and organize performance data (KPIs, ROI, engagement metrics) using tools such as Google Analytics to support reporting and optimization efforts
Assist with social and website content, landing page creation, and basic HTML/CSS updates
Communicate project updates with internal stakeholders, gather feedback and approvals, and help relay information to team members
Takes Lead and/or assists on Special Projects related to Sales, Marketing, and Events, as assigned/needed
Help track project and event expenses, identify cost-saving opportunities, and assist with inventory coordination of materials and supplies
Monitor competitor activity and industry trends to identify opportunities
Qualification
Required
Familiarity with digital marketing concepts such as social media, email marketing, SEO/SEM, and paid advertising, with a willingness to learn and grow in these areas
Ability to manage multiple tasks, follow timelines, and support projects related to marketing campaigns, events, and materials
Comfortable working with basic reports, spreadsheets, and marketing tools; exposure to analytics or AI tools is a plus but not required
Dependable, detail-oriented, and committed to completing assigned tasks accurately and on time
Strong written and verbal communication skills, with the ability to work collaboratively with team members and follow direction
Bachelor's Degree in Marketing, Business, or equivalent experience preferred
2-4 years of experience
Proficient in Microsoft Office Programs – Excel, Word, PowerPoint
Proficient computer skills and communication skills required, written and oral
Preferred
Experience with Google Analytics, a plus
Company
Coker Group
Coker Group is a collection of the most recognizable brands (CokerTire, Corvette Central, ZIP-Corvette and The Great Race) in the auto enthusiast market.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase