Silverlight Digital · 5 days ago
Director of Business Development and Revenue Growth (80% remote)
New York, NY
Full-time
Hybrid
Lead/Staff, Director/Executive
5+ years expSilverlight Digital is an established media-only ad agency specializing in the pharmaceutical and life sciences industry. They are seeking a Director of Business Development and Revenue Growth to lead the expansion efforts, focusing on net-new revenue generation and building a scalable new-business engine within the pharma category.
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Responsibilities
Own the agency’s pharma-focused business development strategy, including annual and multiyear revenue targets, pipeline health, and forecasting
Build, cultivate, and maintain senior-level relationships across the pharmaceutical, biopharma, and healthcare marketing ecosystem to generate qualified opportunities and accelerate deal progression
Excel as a proactive consultative salesperson focused on prospecting, pitching, and closing new business
Identify high value growth opportunities across pharmaceutical manufacturers, emerging biopharma, specialty pharma, and allied life sciences brands
Lead strategic new business pursuits from initial outreach through pitch, negotiation, and close
Position the agency as a long-term strategic partner, not a transactional vendor, by clearly diagnosing client challenges and translating them into scoped, closeable opportunities
Work with the marketing team to refine and articulate the agency’s pharmaceutical market positioning, differentiators, and value proposition
Stay current on pharma marketing trends, including omnichannel, HCP media, patient engagement, privacy regulations, and data-driven activation
Stay current on digital media trends and expertly speak to the agency’s use of and approach to search, social, programmatic, endemic, CTV, and analytics including the rollout of our new Intelligence Suite
Provide market intelligence to inform service expansion and thought leadership
Represent the agency at pharma focused industry events and conferences with clear expectations for follow-up, opportunity creation, and pipeline contribution
Maintain strong CRM hygiene and sales discipline, ensuring leadership has accurate, timely insight into deal stage, risk, and probability
Qualification
Required
Proven track record of success growing pharma or healthcare advertising revenue through net-new client acquisition
Deep understanding of the pharma marketing ecosystem, including healthcare marketing agencies, creative agencies, and pharmaceutical manufacturers
Established credibility with senior leaders at Healthcare Marketing Agencies for uncovering media partnership needs
Familiarity with biopharma and specialty pharma advertisers at both the company and marketing leader level
Experience tracking the drug development pipeline at key pharmaceutical companies, especially Phase 3 assets
Thorough knowledge of the digital media landscape and key data providers, with the ability to instill confidence in prospects
Experience managing long, complex sales cycle (3+ months) and effectively moving opportunities through defined pipeline stages
Strong business acumen with the ability to identify and capitalize on white-space opportunities
Demonstrated ability to close complex, six-figure+ engagements
Relationship builder who can build trust and close deals without over-reliance on formal RFP processes
5+ years of experience working in pharmaceutical advertising, targeting both HCP and patient audiences
Familiarity with data targeting and the endemic publishing partners
Ability to draft winning sales prospecting and follow-up communications
Proven “hunter” mentality with the discipline to independently source, advance, and close opportunities, while collaborating effectively with cross-functional teams to move deals through the pipeline
Proficient with lead generation and signal-based prospecting tools (e.g., Apollo, HubSpot) to identify, prioritize, and engage high-value prospects
Company
Silverlight Digital
Silverlight Digital is a digital media company, including display, SEM, mobile, social, video and analytics.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Lori Goldberg
CEO
Recent News
2025-06-12
2025-03-19
Company data provided by crunchbase